Growth Marketing Manager

4 weeks ago

Los Angeles, United States SHOPLINE Full time

Founded in 2013, SHOPLINE is one of the largest and fastest growing commerce Software-as-a-Service and solution providers. The SHOPLINE platform offers a rich ecosystem of technologies, resources and partners that empowers brands to succeed. Businesses leverage SHOPLINE’s omni-channel solutions for e-commerce, social commerce and point-of-sales to sell their products and services around the world.

WHAT YOU’LL BE DOING:

Understand the business goals and objectives and develop corresponding strategies grounded in integrated multi-channel (includes email, nurture programs, webinars, SEM, content syndication, social media and more) growth campaigns. Lead paid customer acquisition efforts across SEM (Search Engine Marketing) and Paid Social channels, optimizing campaigns for maximum ROI and conversion. Oversee SEO initiatives, working closely with website teams to implement organic optimizations and improve search engine rankings. Develop and execute account-based marketing (ABM) campaigns to target key accounts and drive engagement with decision-makers. Working cross-functionally with BD, Sales and Product Marketing to help inform content strategy, develop campaign-specific messaging, and align marketing programs with ongoing marketing initiatives. Leverage data and customer insights to ideate and produce impactful marketing creative that can be tested and optimized to drive CAC improvement. Spearhead marketing channel expansion by conducting A/B testing of new marketing channels while interpreting and suggesting the optimal approaches to efficiently drive customer acquisition. Utilize analytics and data-driven insights to continuously evaluate campaign performance, identify areas for improvement, optimize marketing strategies accordingly, and manage reporting.

WHO WE ARE LOOKING FOR:

Bachelor’s degree in marketing, business, communication, or related field. Minimum of 5 years’ of growth and/or performance marketing experience; B2B SaaS or agency strongly preferred. Proven track record of success in setting up and running revenue & pipeline campaigns, with expertise in paid customer acquisition (SEM and Paid Social: with platforms such as TikTok, Meta, and LinkedIn) and SEO/organic optimizations. Strong understanding of account-based marketing (ABM) principles and experience executing ABM campaigns. Excellent analytical skills with the ability to translate data into actionable insights and strategies. Strong understanding of Google Analytics, Google Tag Manager, Google Search Console, Hubspot, and website measurement tools. Excellent organizational and project management skills: work with cross-functional teams to deliver programs, manage multiple projects simultaneously, work on tight deadlines and keep all programs on schedule. Flexibility to quickly adapt and align with business needs. Experience developing and executing multi-channel go-to-market strategies.

WHY YOU SHOULD JOIN US:

We provide training for newcomers to understand industry best practices. We conduct ongoing assessments and workshops to continuously motivate and educate our trainees. We work in a fun, collaborative open space where we encourage creativity and the free flow of new ideas. You’ll be able to steer our future roadmap to improve our products, and see the results of your input manifest in the success of our customers. We maintain flexible working hours. Our priority is on getting the job done. Flat-structured environment, you will be able to work independently and collaboratively across different teams.

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