Senior Media Specialist-HSO Public Affairs-Mount Sinai Hospital-Full Time-Days
2 weeks ago
Position Title:
Senior Media Specialist-HSO Public Affairs-Mount Sinai Hospital-Full Time-Days
Position Summary:
The Senior Media Specialist is a marketing professional who creates narratives that elevated our brand. Individual will contribute to existing PR efforts, while assisting with the development of new initiatives. This individual has prior experience with a wide range of media and public relations functions.
Responsibilities
- Conduct proactive and reactive press and media relations for health system service lines, including Endocrinology, Diabetes & Bone Disease; Nutrition, and others as requested.
- Write scientific press releases and other media materials on institutional news, scientific research and consumer health topics.
- Coordinate with physicians and department leadership to identify media angles, such as compelling patient stories and breakthrough research.
- Secure placement for medical and technology stories in key national print, broadcast and digital news outlets.
- Responsible for developing relationships with key media.
- Serve as an on-call press officer on rotating schedule to assist in emergencies that require communications support.
- Press team liaison with web postings ? post all press releases to the newsroom & update carousels with top news items.
- Build targeted media lists for pitches based on thorough research via Muck Rack or Cisions Communications Cloud.
- Build Analytics report via Google Analytics and Cision Communications Cloud to show the earned media impact of the Press Teams placements.
- Develop and execute original shows and series from conception to release currently two podcast shows (one released bi-weekly & another in pre-production- monthly release in Fall 2020) ? Road to Resilience; Real, Smart People.
- Researching, reporting and planning structure of each show and episode ? guiding story, topic and guest selection.
- Lead in pre-interviewing and booking guests, writing and developing questions for interviews and host-prep, recording the interview, and making sure host is keeping on track during interview.
- Cut tape and write scripts, assemble episodes, and participate in team edits.
- Editing and Audio mixing of each episode up to final mix. (Adobe Audition, Descript, Pro Tools)
- Work with the host to produce stories in the field and plan new content.
- Project manage the two shows release schedule, aiding in creating content plans ? working with host to create a steady production cadence.
- Lead in all post-release promotional efforts ? manage collaboration throughout the production and release process with social media, creative, digital and marketing teams.
- Monitoring analytics and developing strategies for audience growth, including marketing, communications, and other outreach.
- Performs other duties as assigned.
Education Requirements:
- Bachelors degree or greater preferred, or combination of applicable experience and education
- 3 or more years of related experience (i.e. Public Relations, Journalism, etc.).
- Strong writing, communication, and organizational skills.
- Knowledge of traditional and digital media with established media relationships.
- Healthcare experience a plus.
About Us
Strength Through Diversity
The Mount Sinai Health System believes that diversity, equity, and inclusion are key drivers for excellence. We share a common devotion to delivering exceptional patient care. When you join us, you become a part of Mount Sinai's unrivaled record of achievement, education, and advancement as we revolutionize medicine together. We invite you to participate actively as a part of the Mount Sinai Health System team by:
- Using a lens of equity in all aspects of patient care delivery, education, and research to promote policies and practices to allow opportunities for all to thrive and reach their potential.
- Serving as a role model confronting racist, sexist, or other inappropriate actions by speaking up, challenging exclusionary organizational practices, and standing side-by-side in support of colleagues who experience discrimination.
- Inspiring and fostering an environment of anti-racist behaviors among and between departments and co-workers.
At Mount Sinai, our leaders strive to learn, empower others, and embrace change to further advance equity and improve the well-being of staff, patients, and the organization. We expect our leaders to embrace anti-racism, create a collaborative and respectful environment, and constructively disrupt the status quo to improve the system and enhance care for our patients. We work hard to create an inclusive, welcoming and nurturing work environment where all feel they are valued, belong and are able to advance professionally.
Explore more about this opportunity and how you can help us write a new chapter in our history
"About the Mount Sinai Health System:
Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time - discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients' medical and emotional needs at the center of all treatment. The Health System includes approximately 7,400 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report's "Best Children's Hospitals" ranks Mount Sinai Kravis Children's Hospital among the country's best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 14 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek's "The World's Best Smart Hospitals" ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.
The Mount Sinai Health System is an equal opportunity employer. We comply with applicable Federal civil rights laws and does not discriminate, exclude, or treat people differently on the basis of race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, or gender expression. We are passionately committed to addressing racism and its effects on our faculty, staff, students, trainees, patients, visitors, and the communities we serve. Our goal is for Mount Sinai to become an anti-racist health care and learning institution that intentionally addresses structural racism."
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