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Senior Product Manager

1 month ago

Olathe, United States Illinois Tool Works Full time

ITW Pro Brands is a manufacturer of lubricants, cleaning chemicals, and corrosion preventatives formulated to maximize equipment productivity and product quality for customers. We go to market through B2B with a focus on the automotive, aviation, fabricated metal, food processing and machinery manufacturing market segments. Offering a brand portfolio that is well recognized within these industrial channels, our premium products address customer pain points and our direct sales team provides expert, value-added consulting at the customer level. ITW Pro Brands has 3 manufacturing facilities (Olathe, KS, Tucker, GA and DeWitt, IA) and a formulation lab in Carol Stream, IL and employs 250+ individuals.

SUMMARY: The Senior Product Manager plays a pivotal role in defining and executing the go-to-market strategy for a range of products (cleaners, disinfectants, sanitizers, industrial markers, etc.), collaborating with various cross-functional teams, and ensuring the success of the SCRUBS, DYKEM, and DYMON brands in the market. This role requires a combination of strategic thinking, market insight, cross-functional collaboration, and strong leadership skills to drive product success and meet customer needs effectively. ESSENTIAL DUTIES: Lead North America Voice of the Customer (VOC) to understand Industrial and Retail market needs/wants and prioritization to later drive future products requirements and financial models to support opportunities for our brands Use data to ensure the voice of the customer is present in product and marketing decisions, and measure channel and sales effectiveness. Participate in all Stage Gate Projects and initiatives. Manage and follow up on Stage Gate project plans and lead Stage Gate Meetings and track progress. Develop product competitive analysis to understand advantages and gaps and drive appropriate actions. Creates customer value propositions and provides data and content that can be leveraged by the sales team. Work alongside R&D team through all product innovation stages to ensure strong competitive differentiation while also meeting time to market expectations. Work with the Marketing Communications Team to create and maintain marketing plans, advertising and sales tools including brochures, product descriptions, technical data sheets, web content, etc. Develop the core positioning and messaging for the product and convey that into a full go-to-market strategy. Perform market research, competitive analysis, and business data (unit volumes, revenues, margin) reporting to understand business trends and make informed decisions for current and future product direction of our brands. BS in Business Management, Marketing or Chemistry. MBA preferred 8-10 years’ experience in product marketing or technical sales 3-5 years of experience of launching/managing industrial products in the retail environment A strong track record of spearheading effective projects and marketing campaigns across key accounts in Industrial and Jan/San channels Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization Detail oriented and data driven, with strong analytical skills. Must be a team player and work well with others Ability to travel up to 25%-

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