Email Marketing Coordinator

4 weeks ago

Seattle, United States CareerBuilder Full time

Ourglobal SaaS client is looking for a contractEmail Marketing Coordinator.This is a full remote role.

The Email Marketing Coordinator assists in the execution of inbound email marketing programs that drive lead generation. Key responsibilities include end-to-end coordination, review, and reporting of e-mail marketing programs to maximize their effectiveness. This can include deliverable collection, copyediting, segmentation, send calendar coordination, project management, process documentation/recording, quality control/proofing, and culling of email analytics.

This position reports to the Sr. Digital & Email Strategist and supports the client's marketing managers as clients, bridging the campaign coordination for email deliverables between them and service teams, including email operations and creative services. A successful candidate will not only be well-versed in e-mail marketing best practices but also can manage multiple projects simultaneously with a client-service mindset and strong communication skills.

Contract Duration: 11-Months

Required Skills & Experience

Proven analytical, quantitative, and problem-solving skills; a mindset for decoding complex requests
Strong project and program coordination skills
Process-oriented and quality-focused with exceptional attention to detail
Strong writing, proofreading, and interpersonal communication skills
Demonstrated ability to work in a fast-paced, deadline-oriented environment
Excellent organizational skills and ability to juggle multiple tasks on deadline
Ability to follow processes and suggest process improvements to maximize efficiency
Familiarity with target segmentation and the importance of data privacy and governance
Ability to work collaboratively in a team environment
Bachelor's degree in marketing, communications, business or related course of study
2-3 years of experience with e-mail marketing
Familiarity with B2B marketing principles, bonus if for a SaaS or FinTech company
Experience working with marketing project management and automation tools (Salesforce, Workfront, Jira) as a user/assignee
Expertise with email and B2B marketing KPIs
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)

Desired Skills & Experience

Understanding the capabilities of Eloqua or similar marketing automation program(s) is a plus

What You Will Be Doing

Daily Responsibilities

Project manage e-mail marketing programs using the departments Workfront management tool and maintain the e-mail marketing calendar
Interface with multiple marketing leads, the Sr. Digital & Email Strategist, and email operations team to turn marketing and campaign plans into actionable e-mail marketing programs
Liaise with campaign operations for the correct set-up of Salesforce campaign records
Review and QA email briefs, proofs, segment/canvas set-up, and nurture programs
Monitor and evaluate email with monthly aggregate and campaign results and build into templated reports
Collaborate with campaign managers and email requesters to ensure email workflows remain on schedule and have all required elements for a successful launch
Communicate e-mail marketing channel and company best practices

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