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Marketing Specialist
3 months ago
About: Celebrating our 50th anniversary this year, TRI-K Industries, Inc. has been a leading provider of sustainable specialty ingredients since 1974. Our mission is to inspire consumer brands and enable their success by delivering differentiating technologies, prioritizing product efficacy and sustainability. Motivated by our core values of Empathy, Curiosity, and Excellence, our customers and partners get the attention, agility, and innovation they need to be successful in the marketplace. We specialize in proteins, including amino acids and natural peptides, modern preservatives, and multi-active, multi-functional ingredient solutions. Our in-house development team continually pioneers new materials, differentiating our customers' brands. We strive to amplify consumers' voices within our organization, ensuring we bring relevant offerings and innovations to the market.Summary: As the Marketing Associate for TRI-K Industries, you will develop comprehensive marketing plans for the company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of different marketing campaigns, spearheading market research efforts, or coordinating initiatives across various channels.RequirementsEssential Duties and Responsibilities include the following. Build Marketing Campaigns: Create visually engaging marketing campaigns to support specific marketing objectives across various channels and customer segments, aligning with the overall strategic marketing plan.Develop Advertising and Communication Strategy: Formulate a comprehensive strategy encompassing digital and social media to promote events, product launches, and brand awareness, fostering customer engagement.Marketing Calendar Execution: Develop and manage a marketing calendar, orchestrating the execution of marketing programs from inception to completion, fostering collaboration with stakeholders and optimizing internal processes.Cross-Department Collaboration: Collaborate with multiple departments to facilitate seamless product launches, encompassing presentations, press releases, advertisement development, collateral creation, and coordination with media partners for promotional activities.Email Marketing Management: Design and execute mass email campaigns utilizing HubSpot, ensuring alignment with advertising schedules and maintaining audience engagement.Trade Show Planning and Execution: Lead the planning and execution of both global and domestic trade shows, ensuring effective representation of the company's brand and products.Website Maintenance: Maintain and update the company website, UL Prospector, ShareFile, and other third-party digital platforms, ensuring accurate and up-to-date information for stakeholders.Market Analysis and Forecasting: Continuously monitor and analyze market trends, leveraging consumer insights to prepare forecasts and inform marketing strategies.Customer Engagement Strategy: Support customer and consumer face-to-face interaction strategies, including organizing meetings and webinars to enhance engagement.Campaign Performance Evaluation: Evaluate the impact of marketing programs on stated objectives, tracking campaign performance using CRM software such as Salesforce.Team Management and Training: Manage the marketing department's staff, providing training, coaching, and guidance to enhance their skills and productivity.Reporting: Prepare monthly, quarterly, and annual reports related to marketing activities, providing insights and recommendations for future strategies and initiatives.Education/Experience: Bachelor's degree (B.A.) in Marketing or related field, with 3-5+ years' experience. Chemistry or Biology background is a plus.Exposure to the personal care industry is a considerable advantage.Skills:Exceptional in Microsoft Office Suite (Word/Excel/PowerPoint)Social media platformsHubSpot/ SalesforceSquarespaceCanvaFigmaAdobe Creative Suite (In Design/Illustrator/Photoshop)Location:This position is in Denville, NJ. All applicants must be able to commute locally to Denville. No relocation assistance is provided. Candidates must be able to legally work in the United States. Sponsorship is not available for this role.We offer a competitive compensation package including:•Medical•Dental•401 (K)•Vision•Paid Time Off•Life Insurance•In addition to other programs and plansTRI-K Industries is an equal opportunity employer and we celebrate and value diversity in our workforce. Hiring decisions are based on qualifications, merit, and business needs.
