VP Marketing

7 days ago

Boston, United States Directive Full time
At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today

About The Role

We are seeking a proven VP Marketing/Account Executive with a strong background in the VC and PE sectors to drive revenue growth by strategically targeting and managing relationships with investors and their portfolio companies.

As the VP Marketing/Account Executive, you bring a wealth of experience from the Digital Marketing agency landscape. You have successfully sold vital marketing services such as SEO and PPC, and have navigated the world of leading B2B technology brands and other large brand names. Your communication skills are exceptional, and your consultative approach ensures that every engagement is tailored, meaningful, and impactful.

Your mission in this pivotal role is to identify and secure B2B tech brand sales opportunities by partnering with VC/PE sectors and turn every lead into a successful deal, driving new business and portfolio revenue growth. You will report to the Head of Sales and be an integral part of our Growth Department, where our passionate and dedicated Sales & Marketing teams will support you.

Roles & Responsibilities:

Strategic Targeting:
  • Identify and prioritize VC and PE firms with active investment portfolios that align with our services.
  • Map out organizational structures to identify key decision-makers and influencers.
Relationship Building:
  • Develop multi-level relationships within target firms, including partners, investment managers, and portfolio company executives.
  • Attend industry events to network with potential clients.
Customized Solution Development:
  • Collaborate with our strategy team to tailor marketing solutions that meet the specific needs of each portfolio company.
  • Present proposals that align with the investment thesis of the VC or PE firm.
Negotiation and Deal Closure:
  • Navigate complex sales cycles involving multiple stakeholders.
  • Structure contracts that reflect the value we bring to both the portfolio company and the investing firm.
Market Intelligence Gathering:
  • Monitor investment activities, funding rounds, and market trends to identify new opportunities.
  • Share insights with internal teams to refine our offerings.
    What You Offer:
    Experience:
    • 5+ years in sales within the VC/PE ecosystem or selling services to portfolio companies.
    • Proven track record of closing deals with complex organizational structures.
    Network:
    • Established connections within the VC and PE communities.
    Skills:
    • Deep understanding of financial metrics and how marketing impacts valuations.
    • Ability to speak the language of investors and executives.
Benefits
  • Every employee at Directive makes a living wage
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
    • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
  • Benefits to Support the Whole Person:
    • Mental - Access to certified therapists through Spring Health, membership to Headspace
    • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
    • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
    • Financial - Traditional and Roth 401(k) with a 3% company match
    • Bonus - Annual bonus based on tenure, which scales in total amount over time
    • Annual Anniversary Trip with peers and executive leadership for fun and entertainment


Work Environment Requirements

As a remote-first company, you'll have the ability to work from anywhere in the US. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [redacted].

Additional Information

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-KD1

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