Channel Marketing Manager

3 weeks ago

Anaheim, United States VeSync (US) Full time

Channel Marketing Manager

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldnt be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

Were a young and energetic company, weve had tremendous success, and we are constantly growing our team. As we garner more industry attention just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot we also need driven and talented people to join our team.

That brings us to you, and what youll be joining. Our teams are smart and diligent and take ownership of their work theyre confident in their work but know how to collaborate with open ears and a spirit of learning. If youre down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our other brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

The Channel Marketing Manager is responsible for developing, driving, and leading channel marketing activity for North America Retail accounts (non-Amazon). The ideal candidate will ensure proper translation of Digital Content, Product Marketing and Branding strategies for the company when developing Retail channel plans. Proper alignment with Americas go-to-market plan and Retail Sales objectives are required. This individual will create a process to support varying commercialization strategies to drive business growth and achieve channel revenue goals. The candidate will have responsibility for the budget to drive the channel marketing activities.

What you will do at VeSync:

  • Manage the Americas Channel Marketing budget for associated retail accounts
  • Lead engagement with key customers to provide a visible brand and category champion at Retail accounts
  • Develop and oversee the marketing plan for specific retail accounts within the region.
  • Analyze, evaluate and recommend programs to both optimize existing retail and marketing channels and grow new channels.
  • Create channel campaigns to expand market share and pursue aggressive growth targets.
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share, including working with tools to help drive customer purchase funnel
  • Oversee day to day channel marketing operations for assigned accounts
  • Partner with Business Unit Marketing and Sales for key accounts to drive promotion planning.
  • Oversee the entire product assortment & merchandising across assigned accounts
  • Review Sales/POS/Promotions analysis to provide strategic, actionable recommendations for channel offerings, demand and retailer planning.
  • Work with the Americas sales team to ensure brand and marketing communications plans are executed effectively and efficiently to meet sales objectives
  • Work closely with the Product Marketing, Business Unit Marketing, and Sales teams to gather and prioritize product and channel insights and information needs of our online and offline retail partners.
  • Analyze digital campaigns to determine performance and necessary adjustments to achieve ROI
  • Managing and leveraging internal digital tools as marketing vehicles

What you bring to the role:

  • Education: BA/BS degree preferred or an equivalent combination of education and experience.
  • Experience: developing demand generation and sales enablement campaigns both digitally and in-store
  • 6+ years of related experience in B2C / Retail sales, channel, or partner marketing.
  • Experience with channel programs and partner portals.
  • Experience managing content creation on digital platforms and in-store execution
  • Exceptional writing skills and communication skills.
  • Skills: Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
  • Strong project, collaboration, and interpersonal skills.
  • Travel: as necessary.

Location: This is an on-site, office based role in Anaheim, CA.

Salary: $100,000+ annually

Perks and Benefits:

  • 100% covered Medical/Dental/Vision for employee AND spouse + dependents
  • 401K with 4% employer match and immediate vesting
  • Generous Sick + Vacation + Paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Gym/ Wellness Membership
  • Pet Insurance
  • Fully stocked kitchen

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