Director of Marketing

6 days ago

Baton Rouge, United States Visit Baton Rouge Full time

***To apply, please send all resumes to Lauralyn Maranto at lauralyn@visitbatonrouge.com.

Position Summary

The primary role of the Director of Marketing is to manage the advertising efforts of Visit Baton Rouge.

Duties and Responsibilities

  • Manage daily work of the advertising agency and ensure alignment with the annual agreed upon scope of work.
  • Provide art direction and brainstorm creative concepts with the advertising agency to enhance the Visit Baton Rouge brand.
  • Oversee consumer media buying activities of the advertising agency.
  • Approve advertising agency and in-house advertising invoices, ensuring that proper tearsheets and records are kept.
  • Oversee B2B media buying activities of the advertising agency while working with convention, sports and travel trade sales teams to determine target markets and publications.
  • Oversee the paid social media strategy and in-house advertising budget.
  • Responsible for tracking and analyzing relevant marketing data and statistics.
  • Monitor and approve advertising agency invoicing to ensure alignment with the annual budget.
  • Work with convention, sports and travel/trade sales teams to develop B2B ad messaging and write advertorial.
  • Manage the advertising agency RFP process.
  • Assist the Senior Vice President of Marketing & Communications in setting departmental goals and implementing standards.
  • Manage the creation, accuracy and distribution of the annual Impact Report, highlighting Baton Rouge-area travel industry successes and Visit Baton Rouges accomplishments based on its Key Performance Indicators (KPIs).
  • Oversee the collection, cataloging and licensing negotiations for the creation and use of photography and video used for promotional and media relation purposes. Conduct periodic audits of the advertising agencys licensing records.
  • Assist the Senior Vice President of Marketing & Communications with the creation and management of marketing and communications cooperative endeavor agreements and contracts with national, state, and local partners as needed.
  • Work with the Research & Technology Manager to study all available data to formulate innovative marketing strategies.
  • Involvement in professional and/or civic organizations to enhance networking opportunities.
  • Attend relevant industry-related functions as requested.
  • Assume additional responsibilities and duties as assigned.

Position Qualifications and Requirements

College degree or equivalent relevant experience in related field

Minimum of four years of experience working in marketing/communications and preferably hospitality

Excellent communication, organizational and interpersonal skills

Knowledge and experience with budgeting methods and applications

Knowledge and experience with market research methods

Ability to set and meet multiple deadlines

Ability to work flexible hours including overnight travel

Exhibit flexibility and adaptability

Possess valid driver's license, have reliable transportation and have sufficient motor vehicle liability insurance coverage

Regularly required to talk or hear, see, sit, stand, walk, use hands/fingers or feel, reach, bend, stoop, climb stairs, and lift up to 30 to 40 lbs. (The physical demands described are representative of those that must be met by an employee to successfully perform the functions of the job.)

Disclaimer: Nothing in the job description restricts managements rights to assign or reassign duties and responsibilities to this job at any time.

  • Marketing Director

    2 weeks ago

    Baton Rouge, United States Restoration Health Collective, LLC Full time

    Job DescriptionJob DescriptionAre you an experienced Marketing Director with a history of planning, developing and implementing the company's overall content marketing strategy? If so, we need to talk! Do you feel like just a number in the business with no real influence? Do you want to be part of something bigger and have your fingerprints on all the...

  • Marketing Director

    1 month ago

    Baton Rouge, United States Restoration Health Collective, LLC Full time

    Job DescriptionJob DescriptionAre you an experienced Marketing Director with a history of planning, developing and implementing the company's overall content marketing strategy? If so, we need to talk! Do you feel like just a number in the business with no real influence? Do you want to be part of something bigger and have your fingerprints on all the...

  • Marketing Director

    3 weeks ago

    Baton Rouge, United States Restoration Health Collective, LLC Full time

    Job DescriptionJob DescriptionAre you an experienced Marketing Director with a history of planning, developing and implementing the company's overall content marketing strategy? If so, we need to talk! Do you feel like just a number in the business with no real influence? Do you want to be part of something bigger and have your fingerprints on all the...

  • Director of Marketing

    1 week ago

    Baton Rouge, United States Visit Baton Rouge Full time

    ***To apply, please send all resumes to Lauralyn Maranto at lauralyn@visitbatonrouge.com.Position SummaryThe primary role of the Director of Marketing is to manage the advertising efforts of Visit Baton Rouge.Duties and ResponsibilitiesManage daily work of the advertising agency and ensure alignment with the annual agreed upon scope of work.Provide art...

  • Director, Google Marketing Platform

    3 weeks ago

    Baton Rouge, United States Click Here Digital Full time

    Director, Google Marketing Platform (GMP) Full-time Click Here Digital is a top-rated digital marketing agency powered by two decades of expertise. Our boundary-pushing certified digital experts utilize the most advanced strategies to get maximum ROI.Our highly-rated, highly certified team of digital experts and data scientists are able to provide you with...

  • Executive Director

    1 month ago

    Baton Rouge, United States Home Builders Association of Greater Baton Rouge - HBAGBR Full time

    Executive Director of Regional Non-ProfitStarting Salary of $100K + DOEThe Home Builders Association of Greater Baton Rouge, HBAGBR, is searching for an Executive Director to lead and manage its organization based in Baton Rouge, LA.The successful candidate will be a self-directed and creative professional with experience in non-profit leadership. You will...

  • Executive Director

    1 month ago

    Baton Rouge, United States Home Builders Association of Greater Baton Rouge - HBAGBR Full time

    Executive Director of Regional Non-ProfitStarting Salary of $100K + DOEThe Home Builders Association of Greater Baton Rouge, HBAGBR, is searching for an Executive Director to lead and manage its organization based in Baton Rouge, LA.The successful candidate will be a self-directed and creative professional with experience in non-profit leadership. You will...

  • Deputy Director

    2 months ago

    Baton Rouge, United States State of Louisiana Full time

    As the Deputy Director of the Louisiana Developmental Disabilities Council, the incumbent functions as the Deputy to the Executive Director and as the Council's Director in the absence of the Executive Director. The Deputy Director manages all admini Director, Deputy, Operations, Development, Executive, Evaluation

  • Dir- Marketing

    4 weeks ago

    Baton Rouge, United States CareerBuilder Full time

    Additional Information Director of Marketing and Operations, The Ritz-Carlton Leadership Center Job Number 24067431 Job Category Human Resources Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY The Ritz-Carlton Leadership...

  • Associate Director of Leadership Giving and Stewardship

    2 weeks ago

    Baton Rouge, Louisiana, United States State of Louisiana Full time

    Baton Rouge Community College (BRCC) seeks to fill the position of Associate Director of Leadership Giving and Stewardship. The Associate Director of Leadership Giving and Stewardship is located in the BRCC Foundation. This is a full-time position. POSITION IS OPENED UNTIL FILLEDREPORTS TO:Associate Director of Leadership Giving and Stewardship...

  • Director of Sales

    1 month ago

    Baton Rouge, Louisiana, United States Origin Hotel - Baton Rouge Full time

    DIRECTOR OF SALESJob DescriptionThe Director of Sales is responsible for the daily sales efforts as well as for the overall positioning of the hotel, brand communication and the development of customers for the property including, rooms, dining outlets, and events. In addition, they are responsible for rental revenue, yield strategies, implementation, market...

  • Director of Sales

    1 month ago

    Baton Rouge, Louisiana, United States Hilton Technologies Full time

    Job Requirements We are looking for an exceptional Director of Sales to provide best in class service for our guests and exceptional financial results for our investors.As a key member of the property leadership team, the Director of Sales has influence and accountability for the revenue generation of the property. Reporting to the Regional Director of Sales...

  • FLEX Director of Sales and Marketing

    4 weeks ago

    Baton Rouge, United States Marriott Full time

    Job Number 24097037 Job Category Administrative Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management This is a temporary position. The position is accountable for all sales functions at the assigned property...

  • Executive Director

    1 month ago

    Baton Rouge, Louisiana, United States Baton Rouge Symphony Full time

    The Baton Rouge Symphony Orchestra (BRSO) is seeking an Executive Director who is imaginative and has a vision for nonprofit arts management. The Executive Director bears overall accountability and final responsibility for the management of the BRSO. The BRSO includes the orchestra, the chorus, the Louisiana Youth Orchestra, and the Baton Rouge Symphony...

  • Marketing & Development Coordinator

    2 weeks ago

    Baton Rouge, United States Volunteers of America Full time

    Volunteers of America South Central Louisiana is hiring a Marketing and Development Coordinator! The Marketing and Development Coordinator is responsible for coordinating all volunteer inquiries, volunteer projects and in-kind donation drop-off's including coordinating and managing our annual Christmas giving program, Hope Under the Tree, and other seasonal...

  • Director of Sales

    1 month ago

    Baton Rouge, United States Hilton Technologies Full time

    Job Requirements We are looking for an exceptional Director of Sales to provide best in class service for our guests and exceptional financial results for our investors.As a key member of the property leadership team, the Director of Sales has influence and accountability for the revenue generation of the property. Reporting to the Regional Director of Sales...

  • Revenue Tax Assistant Director

    2 weeks ago

    Baton Rouge, United States State of Louisiana Full time

    To assist a Revenue Tax Director in the administration of a headquarters division. Level of Work:Administrator. Supervision Received:Broad from Revenue Tax Director or higher-level personnel. Supervision Exercised:Direct over subordinate personnel in Director, Revenue, Tax, Assistant, Tax Analyst, Tax Specialist, Accounting

  • Director Decision Support

    4 weeks ago

    Baton Rouge, United States Franciscan Missionaries of Our Lady Health System Full time

    Job Description The Director, Decision Support has oversight of the health system's corporate budgeting process and all application maintenance and builds. This position will direct the daily operations of the Decision Support Analyst teams in their respective knowledge areas. Supports the Sr. Director, Decision Support in the development, implementation,...

  • Commercial Director- Pharma

    4 weeks ago

    Baton Rouge, United States Antal International Full time

    Job Description One of the top 5 International Pharma Companies in KSA is looking for a Commercial Director. Key Requirements: +20 years of experience in commercial domain. Hands-on experience in sales & marketing is a MUST . Previous experience in handling market access is a huge plus . Current/Previous hands-on experience in the Saudi Market is a MUST ....

  • Assistant Director, La School For The Deaf

    2 weeks ago

    Baton Rouge, Louisiana, United States State of Louisiana Full time

    Louisiana is a State as a Model Employer for People with Disabilities.The Louisiana Special Schools are experiencing a critical shortage of certified teachers, school counselors, interpreters and educators of the Deaf or hard of hearing.The Louisiana Special School District is seeking applicants for the position ofASSISTANT DIRECTOR - LA SCHOOL FOR THE...