Client Marketing Manager, Principal
1 month ago
SUMMARY
This is an exciting time to join GCM Grosvenor
– h
aving experienced
tremendous growth over
the past few years, and having gone public in November of 2020
, we continue
to see high momentum
across our business.
In support of this growth, we are growing and evolving our marketing organization
to lead us into the future
.
The client marketing team
is responsible for
the firm’s
day-to-day
marketing efforts in support of our
investment solutions, product
s
,
and
fund offerings
. The team
partner
s
across
investing
, business development
, and
Brand
&
Communications
teams
to
defin
e and create
the right balance of custom and off-the-shelf materials at every stage of the
client experience
. This includes
the
project management and
delivery of effective
commingled
fund launch
marketing
plans
through fund closing
tactics
.
This
candidate should
express
a high degree of competitive awareness,
commercially
competitive and
effective
alternatives
investment strategy
level
acumen
,
the ability to
prioritiz
e
capital rais
ing
strategies
that
drive pipeline
engagement
,
and
support the firm on
advanced pitch materials as well as finals presentations.
A
s part of the client marketing leadership team, this candidate will partner
to transform and modernize the client marketing function. In addition, the candidate will lead a team responsible for the end-to-end client marketing experience and fundraising related materials required for the ongoing growth of our business.
RESPONSIBILITIES
Define a framework for Investment Strategy and Asset Class level messaging based on competitive research and best practices relative to opportunities for improvement.
Manage, develop and mentor a small team of marketing professionals focused marketing projects across investment strategies.
Establish and formalize product launch and close plans with an understanding of the defined sales cycle phases and appropriate layering of marketing tactics to drive prospect engagement and capital raise efforts through close.
Maintain a detailed and fluid understanding of GCM Grosvenor’s alternative investment offering including technical knowledge of performance reporting across private and public capabilities and compliance rules in relation to the marketing of our alternative offerings.
Mentor and develop marketing awareness and skill sets across the marketing team, inspiring and fostering a culture of credible marketing excellence and innovation.
Support efforts across the organization to execute strategic initiatives aimed at modernizing client marketing.
EDUCATION,
SKILLS
AND EXPERIENCE REQUIREMENTS
The ideal experience and critical competencies for the role include the following:
8-12 years of investment management marketing experience, at least two years of alternative investment experience required.
Minimum of 3 years of experience managing a small team, with a strong ability and commitment to the training and development of junior team members.
Deep understanding of the institutional marketplace, investor segments, and alternative sales cycles.
Technical aptitude and the ability to teach foundational knowledge across alternative investments.
Strong understanding of best practices in global investment marketing and distribution channels.
Deep understanding of compliance rules pertaining to the marketing of alternative investments. Although not required, a Series 24 license is preferred.
Deep experience in leading Institutional capital raise campaign development strategy and implementation, using a broad spectrum of modern marketing tactics.
Strong leadership skills, with a roll up your sleeves and make it happen personality and a passion for marketing and innovation.
Strong collaboration skills, emotional intelligence, and a talent for developing trusted interpersonal relationships with senior stakeholders.
Strong verbal and written communication skills with deep experience effectively presenting new ideas and strategic plans to senior leadership and stakeholders.
Outstanding decision making and problem-solving skills.
Thrive in a fast paced, changing environment.
High degree of integrity and the ability to recognize the requirements of confidentiality.
BA/BS degree in Marketing, or a related field.
In
terms
of
cultural
fit,
the
successful
candidate
is
a
n inspiring leader
who is a
roll up your sleeves,
self-motivated
,
direct communicator
, who
is
energized
by
the opportunity to help organizations transform and grow
. They will enjoy being part of an organization focused on excellence,
operate
with
a high level
of professional
maturity and will be a naturally collaborative person who enjoys interacting with individuals at all levels.
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