Email & Content Marketing Manager

2 weeks ago

Philadelphia, United States CareerBuilder Full time

Summary

Helps establish Reputable Recruiting as the premier (5-Star Rated) recruiting brand for executive, retained, and managed search, along with the achievement of the company mission and vision. Drives branding through buyer journey content distribution, improves engagement, improves awareness. Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email lists, developing content, split testing messaging (A/B testing), and leveraging web technologies to drive sales/revenue. Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering insights and updates to select audiences, ensuring strong customer relationships, and driving company revenue/sales.

DUTIES

List Management

Works with Sales/Recruiting teams and conducts research to understand buyer types, traits, habits, and attitudes.
Develops target lists and participates in further segmentation to improve messaging and response rates.
Participates in growing and updating lists and ensuring contact records are updated and accurate.

Content Development

Develops or leads the development of various marketing assets/content: JPG, GIF, Video, Blogs, Case Studies, Infographics, eBooks, and Email Campaigns/playbooks.
Contributes to the development of buyer journey content for each of the target buyer personas.
Develops promotional campaigns, promotions, and suggestions to stimulate response, open, & click rates, etc.
Understands the importance of grammar, spelling, clarity, and keywords for effective messaging & SEO value.
Develops annual content calendar and buyer journeys for all digital media channels.
Researches topics and trends to fuel creative content development for all marketing channels and methods.

Engagement Practices

Develops marketing strategy in alignment with the enterprise and sales strategies.
Leverages marketing automation tools and implements best practices designed to improve conversions.
Develops KPIs for measuring campaign performance.
Implements lead scoring strategies/best practices.
Leads efforts related to Social Media Advertising, Search Engine Optimization, Search Engine Marketing, etc.
Performs analysis of marketing related data, including Google Analytics, Click Through Rates, Reply Rates, Open Rates
Analyzes email deliverability to improve campaign performance.
Tracks marketing ROI based on revenue generated from marketing campaigns and lead conversions.
Researches, studies, analyzes, and experiments with new engagement strategies, systems, tools, and tactics.
Works with 3rd party/gig economy resources through platforms such as Fiverr and/or Upwork.
Manages company social media pages.

Technologies

ActiveCampaign
SourceWhale
JobAdder (ATS/CRM)
Canva
Adobe Creative Suite
WordPress
Fiverr/Upwork
HTML
LinkedIn (Sales Navigator)
Zapier
Google Analytics
Office365

REQUIREMENTS

Bachelors degree in marketing or related field (preferred)
Proven work experience in email marketing, particularly with ActiveCampaign
Skilled in leveraging and administering the technologies and practices noted above
Experience with best practices related to Google Analytics (SEO, Keywords, SEM, Page Rank, Unique Visitors)
Skilled in data acquisition and analytics, ideally leveraging BI tools for visual analytics (ex. PowerBI, Tableau, Qlik)

KEY TRAITS

Low ego nature with a natural desire to serve others. We refer to this as a servant mentality which is characterized by an others first or sacrificial style/nature.
Naturally curious and takes the time to understand how things work, identify root causes, and find the shortest and most reliable path to success. Asks insightful questions and seeks first to understand before being understood.
Organized approach to work with a passion for implementing and improving processes, while keeping the main thing the main thing. Utilizes project management skills to keep priorities on track.
Executive communication skills, not just in terms of expressing thoughts and ideas, but also in listening and asking questions. Instinctively knows when, what, how, why, and where to communicate to maintain productivity and ease of work.
High degree of emotional intelligence and who is sensitive to how others may be thinking/feeling. Leverages this understanding to improve marketing/messaging/content.
Strategic thinker who is careful to consider the long-range/big picture vision before taking tactical measures. Understands cause and effect, and how actions lead to outcomes, then coordinates their work to achieve the desired end.

#J-18808-Ljbffr

  • Content Marketing Specialist

    2 weeks ago

    Philadelphia, United States Career Shepherd Full time

    This is a remote position. DISCLAIMER:This job posting is intended for active pooling of candidates who will become part of our talent pool. Your qualifications will be assessed against both current and future job openings. Should your application align with a role that corresponds to your skills and experience, and an opportunity arises, our recruitment...

  • Summer Event Coordinator Intern

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago

    Philadelphia, United States Alliance Marketing Partners Full time

    Alliance Marketing Partners, LLC (AMP) is seeking a motivated and detail-oriented Event Coordinator Intern to join our team. As a full-service marketing and event management agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, and product sampling. We pride ourselves on...

  • Summer Event Coordinator Intern

    2 weeks ago

    Philadelphia, United States Alliance Marketing Partners, LLC Full time

    Job DescriptionJob DescriptionAlliance Marketing Partners, LLC (AMP) is seeking a motivated and detail-oriented Event Coordinator Intern to join our team. As a full-service marketing and event management agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, and product...

  • eCommerce Marketing Manager

    1 day ago

    Philadelphia, United States HHM Hotels Full time

    DescriptionOpportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day-to-day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. ResponsibilitiesYour Focus •Manage and drive overall digital marketing...

  • eCommerce Marketing Manager

    Found in: beBee S US - 3 weeks ago

    Philadelphia, United States HHM Hotels Full time

    Overview Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.  Your  Growth Path eCommerce & Digital Marketing Manager - Senior eCommerce...

  • eCommerce Marketing Manager

    Found in: beBee jobs US - 3 weeks ago

    Philadelphia, Pennsylvania, United States HHM Hotels Full time

    OverviewOpportunity: eCommerce & Digital Marketing ManagerThe Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Your Growth PatheCommerce & Digital Marketing Manager - Senior eCommerce & Digital...

  • eCommerce Marketing Manager

    6 days ago

    Philadelphia, United States HHM Hotels - FieldRegional Full time

    Overview: Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Your Growth Path eCommerce & Digital Marketing Manager - Senior eCommerce &...

  • DC area Summer Event Coordinator Intern

    3 weeks ago

    Philadelphia, United States Alliance Marketing Partners, LLC Full time

    Job DescriptionJob DescriptionAlliance Marketing Partners, LLC (AMP) is seeking a motivated and detail-oriented Event Coordinator Intern to join our team. As a full-service marketing and event management agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, and product...

  • eCommerce Marketing Manager

    Found in: beBee S US - 3 weeks ago

    Philadelphia, United States HHM Hotels Full time

    Overview Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.  Your  Growth Path eCommerce & Digital Marketing Manager - Senior eCommerce...

  • eCommerce Marketing Manager

    Found in: beBee jobs US - 2 days ago

    Philadelphia, Pennsylvania, United States HHM Hotels Full time

    OverviewOpportunity: eCommerce & Digital Marketing ManagerThe Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio. Your Growth PatheCommerce & Digital Marketing Manager - Senior eCommerce & Digital...

  • Content Strategy

    Found in: beBee jobs US - 2 weeks ago

    Philadelphia, Pennsylvania, United States Cognizant Technology Solutions Full time

    Content Strategy & Operations LeadWho We Are: Cognizant Digital Experience (DX) is Cognizant's digital agency – serving Global 2000 clients with experience design and strategy, human-centered design, content strategy and creation, marketing strategy and operations, and digital learning. Our mission is to change minds, change behaviors, and change lives...

  • Content Strategy Consultant

    2 weeks ago

    Philadelphia, United States CareerBuilder Full time

    What Youll Be Doing: The content strategy consultant will partner with clients content & marketing teams to drive effective content strategy. This may include but not limited to understanding customer personas, mapping out customer journey, redesigning content processes/operating model, advising on metadata, taxonomy and performing content management...

  • DC area Summer Event Coordinator Intern

    Found in: Resume Library US A2 - 2 weeks ago

    Philadelphia, Pennsylvania, United States Alliance Marketing Partners, LLC Full time

    Alliance Marketing Partners, LLC (AMP) is seeking a motivated and detail-oriented Event Coordinator Intern to join our team. As a full-service marketing and event management agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, and product sampling. We pride ourselves on...

  • Summer Event Coordinator Intern

    Found in: Resume Library US A2 - 2 weeks ago

    Philadelphia, Pennsylvania, United States Alliance Marketing Partners, LLC Full time

    Alliance Marketing Partners, LLC (AMP) is seeking a motivated and detail-oriented Event Coordinator Intern to join our team. As a full-service marketing and event management agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, and product sampling. We pride ourselves on...

  • eCommerce Marketing Manager

    Found in: Resume Library US A2 - 2 weeks ago

    Philadelphia, Pennsylvania, United States HHM Hotels - FieldRegional Full time

    Overview: Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.  Your  Growth Path eCommerce & Digital Marketing Manager - Senior...

  • eCommerce Marketing Manager

    Found in: Resume Library US A2 - 2 weeks ago

    Philadelphia, Pennsylvania, United States HHM Hotels (Philadelphia Corporate) Full time

    Overview: Opportunity: eCommerce & Digital Marketing Manager The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Hotels Portfolio.  Your  Growth Path eCommerce & Digital Marketing Manager - Senior...

  • Marketing Coordinator

    3 days ago

    Philadelphia, United States Imagine Wire Works Full time

    Job DescriptionJob DescriptionJob Title: Marketing CoordinatorLocation: Philadelphia, PAPosition Overview:As a Marketing Coordinator, you will play a pivotal role in supporting the marketing team in planning, executing, and analyzing marketing campaigns across various channels. You will collaborate closely with cross-functional teams to ensure alignment with...

  • Marketing Coordinator

    3 days ago

    Philadelphia, United States Imagine Wire Works Full time

    Job DescriptionJob DescriptionJob Title: Marketing CoordinatorLocation: Philadelphia, PAPosition Overview:As a Marketing Coordinator, you will play a pivotal role in supporting the marketing team in planning, executing, and analyzing marketing campaigns across various channels. You will collaborate closely with cross-functional teams to ensure alignment with...

  • Marketing Specialist

    3 weeks ago

    Philadelphia, United States Century 21 Advantage Gold Full time

    Job DescriptionJob DescriptionWe’re looking for a marketing coordinator to join our tight-knit team of marketing professionals in their efforts to build the best brands. The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and...

  • Marketing Specialist

    3 days ago

    Philadelphia, United States Century 21 Advantage Gold Full time

    Job DescriptionJob DescriptionWe’re looking for a marketing coordinator to join our tight-knit team of marketing professionals in their efforts to build the best brands. The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and...