Platform Marketing Specialist

3 weeks ago

Greenville, United States ABS-CBN Full time

ABS-CBN is considered one of the country’s leading media and entertainment companies, with service offerings across the different platforms of media, servicing a wide array of customer segments.

As an organization, ABS-CBN affirms its mission of being in the service of the Filipino and all of its stakeholders worldwide. The company is driven to pioneer, innovate and adapt as it continues to provide information, news and entertainment that connects Filipinos with one another and with their community - wherever they may be. ABS-CBN is firmly committed to pursuing excellence.

Prior to the shutdown of its broadcast operations in 2020, ABS-CBN was the largest television network in the Philippines. As a radio broadcast company, it operated 22 radio stations including anchor radio stations in Mega Manila, DZMM and DWRR, in the AM and FM bands, respectively.

The company delivers television programming outside of the Philippines to over 3 million viewers in North America, the Middle East, Europe, Japan, Australia, Canada, and other countries in Asia, through the internet and the Company’s global distribution platform, TFC, using DTH satellite service, cable television channels, IPTV, mobile applications and video streaming services. Its offerings are further complemented by subsidiaries focused on other multimedia services such as film production, music recording, telecommunications, and magazine and book publishing. RESPONSIBILITIES

POSITION SUMMARY The Platform Specialist, reports to the marketing head and platform. The Platform Specialist will be assigned to specific platforms. He/She is a key partner to the assigned platform in achieving brand and annual sales targets.

He/She is expected to be knowledgeable in its programs, its positioning, content, promotions and sales opportunities.

He/She will help ensure platform relevance to its target audience & target brands by understanding the market, the platforms, his/her advertisers needs. Must be insightful, creative, strategic and result oriented in coming up with solutions for various brand objectives. Multi platform proficiency is also important in order to provide effective communication plans.

To help achieve brand and sales targets, he/she is responsible of creating strategic sales tools and high-value category /industry-specific opportunities that Sales will be using to sell the platform/s and its existing products and inventory to target advertisers. These will be in the form of informative and creative modular decks containing platform information and offerings that Sales can use in putting together customized proposals for clients.

He/she works closely with content heads and sales in the conceptualization, development and preparation of actual Advertiser proposals that should result in ‘winning the project or assignment.’

POSITION SUMMARY The Platform Specialist, reports to the marketing head and platform. The Platform Specialist will be assigned to specific platforms. He/She is a key partner to the assigned platform in achieving brand and annual sales targets.

He/She is expected to be knowledgeable in its programs, its positioning, content, promotions and sales opportunities.

He/She will help ensure platform relevance to its target audience & target brands by understanding the market, the platforms, his/her advertisers needs. Must be insightful, creative, strategic and result oriented in coming up with solutions for various brand objectives. Multi platform proficiency is also important in order to provide effective communication plans.

To help achieve brand and sales targets, he/she is responsible of creating strategic sales tools and high-value category /industry-specific opportunities that Sales will be using to sell the platform/s and its existing products and inventory to target advertisers. These will be in the form of informative and creative modular decks containing platform information and offerings that Sales can use in putting together customized proposals for clients.

He/she works closely with content heads and sales in the conceptualization, development and preparation of actual Advertiser proposals that should result in ‘winning the project or assignment.’

MAJOR DUTIES AND RESPONSIBILITIES Modular decks containing products from ABS-CBN’s platforms that Sales can put together for selling :

Creation and updating of Playbook (extensive sales guide for standard and possible creative executions for selling to advertisers) Regular updating and sharing of platform’s market data as one important sales tool (Performance sizzlers, insight, opportunities) Platform roadshows for brand Creation and presentation of Go To Market presentations with Category Brand opps/Brand Opps per new program Key/Strategic Platform Partnership proposals (or customized campaigns) REQUIREMENTS

Must be a teamplayer and a leader. Must be proactive, agile, skilled in using powerpoint and/ keynote. Must be passionate about music and in creating memorable experiences for others. Preference will be given to candidates who

APPLY ONLINE.

#J-18808-Ljbffr

  • Brand Marketing Specialist

    4 hours ago

    Greenville, United States Human Technologies, Inc. Full time

    The Brand Marketing Specialist is responsible for designing, executing and overseeing the HTI brand, namely in the management of our distinct visual identity and subject-matter expert voice to achieve business objectives as it relates to sales objectivesKey responsibilities include:Developing and executing marketing strategies and campaigns to drive traffic...

  • Marketing Specialist

    4 weeks ago

    Greenville, United States Toll Brothers Full time

    Overview Join an award-winning company! Who are we? Since 1967, Toll Brothers has been building luxury homes and communities in the best locations in the U.S. Today, we’re a Fortune 500 company operating in over 50 markets across more than 20 states. We’re the country’s premier luxury builder with the widest range of products in the industry, including...

  • Marketing Specialist

    1 week ago

    Greenville, South Carolina, United States Toll Brothers Full time

    Overview Join an award-winning company Who are we? Since 1967, Toll Brothers has been building luxury homes and communities in the best locations in the U.S. Today, we're a Fortune 500 company operating in over 50 markets across more than 20 states. We're the country's premier luxury builder with the widest range of products in the industry, including...

  • Marketing Specialist

    4 weeks ago

    Greenville, United States Growthfyi Full time

    DoraHacks is a global hacker movement and the world’s most active multi-chain Web3 developer incentive platform. More than 2,000 projects from the DoraHacks community have received over $21.5 million in grants and hackathon prizes. DoraHacks.io has around 250,000 active users worldwide. The platform offers hackathons, bounty, quadratic funding, privacy...

  • Digital Marketing Specialist

    1 month ago

    Greenville, United States aeSolutions Full time

    At aeSolutions, we are committed to fostering an inclusive environment where all employees can realize their full potential through the achievement of our clients' success. We support our team members' professional and personal development while tackling some of the most complex automation and process safety engineering challenges in the industry. We are...

  • Digital Marketing Specialist

    2 weeks ago

    Greenville, United States aeSolutions Full time

    At aeSolutions, we are committed to fostering an inclusive environment where all employees can realize their full potential through the achievement of our clients' success. We support our team members' professional and personal development while tackling some of the most complex automation and process safety engineering challenges in the industry. We are...

  • Regional Marketing Specialist

    3 weeks ago

    Greenville, United States Fox Rothschild Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Fox Rothschild LLP Regional Marketing Specialist in Greenville , South Carolina Description As part of a Fox Rothschild national marketing and business...

  • Marketing - Graphic Design and Video Specialist

    4 weeks ago

    Greenville, United States Circuit Board Medics Full time

    Job DescriptionJob Description​​​Job Type: Full-Time, HourlyTypical Workday: Monday - Friday, 8am - 5pmLocation: On-Site in Greenville, SC 29615​​  Imagine working for a business that serves customers’ best interests even when it costs the company. Imagine working with a team of people who support one another while pushing each other toward...

  • Marketing - Graphic Design and Video Specialist

    3 weeks ago

    Greenville, United States Circuit Board Medics Full time

    Job DescriptionJob Description​​​Job Type: Full-Time, HourlyTypical Workday: Monday - Friday, 8am - 5pmLocation: On-Site in Greenville, SC 29615​​  Imagine working for a business that serves customers’ best interests even when it costs the company. Imagine working with a team of people who support one another while pushing each other toward...

  • Marketing - Graphic Design and Video Specialist

    2 weeks ago

    Greenville, United States Circuit Board Medics Full time

    Job DescriptionJob Description​​​Job Type: Full-Time, HourlyTypical Workday: Monday - Friday, 8am - 5pmLocation: On-Site in Greenville, SC 29615​​  Imagine working for a business that serves customers’ best interests even when it costs the company. Imagine working with a team of people who support one another while pushing each other toward...

  • Regional Marketing Specialist

    7 days ago

    Greenville, South Carolina, United States Fox Rothschild Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or City and state must be separated by a comma followed by a space (e.g., Houston, TX )Fox Rothschild LLP Regional Marketing Specialist in Greenville , South Carolina DescriptionAs part of a Fox Rothschild national marketing and business development team,...

  • Digital Marketing Specialist Greenville, SC

    3 weeks ago

    Greenville, United States aeSolutions Full time

    At aeSolutions, we are committed to fostering an inclusive environment where all employees can realize their full potential through the achievement of our clients' success. We support our team members' professional and personal development while tackling some of the most complex automation and process safety engineering challenges in the industry. We are...

  • Marketing Services Specialist III

    4 weeks ago

    Greenville, United States Fluor Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Fluor Marketing Services Specialist III in GREENVILLE , South Carolina At Fluor, we are proud to design and build projects and careers. This requires teams that...

  • Marketing Services Specialist III

    1 month ago

    Greenville, United States Fluor Full time

    Job Description The purpose of this position is provide a center of excellence for proposal development and production with a focus of supporting the businesses in the winning of work by providing coordination, editing, writing, formatting, graphics, desktop publishing, presentations, production, and systems to support the Business Lines' sales and...

  • Marketing Services Specialist III

    3 weeks ago

    Greenville, United States Fluor Full time

    Job Description The purpose of this position is provide a center of excellence for proposal development and production with a focus of supporting the businesses in the winning of work by providing coordination, editing, writing, formatting, graphics, desktop publishing, presentations, production, and systems to support the Business Lines' sales and...

  • Senior Social Media Strategist

    1 week ago

    Greenville, United States Anvil Marketing Full time

    Job DescriptionJob DescriptionAbout UsWe are a dynamic full-service marketing agency that provides a uniquely personalized boutique marketing experience. We ignite a business's full potential through strategic and creative marketing solutions.What are we looking for?We're looking to add a talented Senior Social Media Strategist to our growing...

  • Marketing Specialist, Financial Solutions

    1 day ago

    Greenville, United States TD SYNNEX Full time

    About the Role: As a Marketing Specialist, Financial Solutions, you play a crucial role in promoting the TD SYNNEX Capital financial programs, with a special focus on the Amplify program. You will assist in shaping the marketing strategy, ensuring alignment with business goals by developing creative campaigns, identifying target audiences, and crafting...

  • Product Listing Specialist

    1 week ago

    Greenville, South Carolina, United States Hyster-Yale Materials Handling Inc Full time

    Job Title: Product Listing SpecialistCompany: Hyster-Yale Materials Handling, IncJob Description: Exciting opportunity for a skilled Product Listing Specialist based in our Greenville, NC location. Join us and play a key role in enhancing product listings to drive sales and engagement.What you will do: Optimize new and existing Aftersales parts and...

  • Digital Advertising Specialist

    4 weeks ago

    Greenville, United States RingoFire Full time

    Job DescriptionJob DescriptionSalary: RingoFire is hiring a Digital Advertising Specialist to manage all areas of digital advertising for client brands. This includes but is not limited to creating, scheduling, managing and optimizing digital ads toward client goals and reporting on performance. Key Responsibilities·Maintain and manage multiple campaigns...

  • Digital Advertising Specialist

    4 weeks ago

    Greenville, United States RingoFire Full time

    Job DescriptionJob DescriptionSalary: RingoFire is hiring a Digital Advertising Specialist to manage all areas of digital advertising for client brands. This includes but is not limited to creating, scheduling, managing and optimizing digital ads toward client goals and reporting on performance. Key Responsibilities·Maintain and manage multiple campaigns...