Marketing Specialist Aerospace and Energy

Marketing Specialist This role supports Element's Aerospace & Energy business units in developing, executing, and optimizing marketing initiatives that drive awareness, engagement, and lead generation for our product qualification testing services. The Marketing Specialist serves as a dedicated content creator and copywriter, crafting high-impact assets across paid, digital, and event channels that communicate Element's expertise and the value customers derive from partnering with us. Working closely with internal subject matter experts and cross-functional teams, this role is responsible for producing campaign content, templates, and creative materials that enable sales and marketing programs to scale efficiently and align with business growth goals. Responsibilities Campaign & Content Development Develop high-quality, technically accurate, and customer-focused content across key channels to promote Element's product qualification and materials testing capabilities for Aerospace and Energy sectors. Create and manage campaign deliverables, including ABM PPC templates, webpage templates and builds, paid search and paid social templates, sell sheets, brochures, and various collateral assets. Acting as a liaison to external freelancers as needed. Produce and maintain event graphics, web pages, and content supporting trade shows, webinars, and industry campaigns. Draft and coordinate paid PR content and imagery for industry publications and media outlets. Develop campaign content that aligns with Element's brand, positioning, and toneensuring accuracy, clarity, and value-driven messaging. Collaborate with technical experts to develop webinar promotional content and supporting assets that highlight Element's testing expertise and industry leadership. Strategic Marketing Execution Build and deliver digital and traditional campaigns to promote a range of testing servicesEMI/EMC, environmental simulation, dynamics, materials testing, and system-level qualification. Manage and optimize lead generation content, contributing to a variety of PPC, paid social, and targeted ABM efforts. Utilize CMS/CRM tools (Sitecore, Optimizely, Microsoft Dynamics 365) to manage content deployment, landing pages, and campaign tracking. Alter and revise campaign content to meet campaign goals, best practices, and a philosophy of continuous improvement. Ensure all content and collateral align with Element's brand guidelines, editorial standards, and tone. Collaboration & Project Management Coordinate with internal stakeholders, agencies, and vendors to deliver creative assets on time and within scope. Engage in content planning and creative review sessions to align marketing calendars with business priorities. Maintain up-to-date knowledge of aerospace and energy market trends, evolving test standards, and industry marketing best practices. Skills / Qualifications Education and Experience Bachelor's degree in Marketing, Communications, or related field (or equivalent experience). Proven experience developing B2B content and campaigns for technical, regulated, or engineering-driven industries. Strong copywriting skills with the ability to translate complex technical concepts into compelling marketing content. Familiarity with ABM, PPC, SEO/SEM, paid social, and multi-channel campaign strategy. Experience with CMS/CRM systems and marketing automation tools. Working knowledge of Adobe Creative Suite for basic layout and creative execution preferred. Key Behaviors Demonstrates proactive problem-solving, creative thinking, and ownership of deliverables. Balances attention to detail with the ability to meet tight deadlines and shift priorities. Collaborative, team-oriented, and able to communicate effectively with both technical and non-technical audiences. Strong project management skills and a data-driven mindset. Customer-centric with a commitment to continuous learning and innovation in marketing methods and technologies. Company Overview Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to 'Make tomorrow safer than today'. When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over product quality, sustainable outcomes, and market access. While we are proud of our global reach, working at Element feels like being part of a smaller company. We empower you to take charge of your career, and reward excellence and integrity with growth and development. Industries across the world depend on our care, attention to detail and the absolute accuracy of our work. The role we have to play in creating a safer world is much bigger than our organization. Diversity Statement At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming "the world's most trusted testing partner". All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) "If you need an accommodation filling out an application, or applying to a job, please email Recruitment@element.com"