Manager - Email SMS Push | Feature

1 week ago

Las Vegas, United States Feature Inc Full time

Job Description

Job Description

JOB DESCRIPTION: Title: Manager – Email/SMS/Push Reports To: Director of Ecommerce Location: Las Vegas, NV

COMPANY DESCRIPTION: FEATURE has been providing iconic, limited-edition footwear, high-end apparel, and accessories for over a decade. Starting as a small sneaker store in Chinatown near the Las Vegas strip, we took a passion for sneaker culture, and turned it into a movement of art + fashion, cultivating premium menswear from all over the globe. We’re home to over 120 of the most exclusive top-tier brands, from Nike and Stone Island, to Off-White and Comme des Garçons, including our private label brand of essential cut and sew apparel. At FEATURE, we’re in a never-ending pursuit of the latest and greatest niche brands and are always evolving while offering some of the most exclusive, limited release product in the world. We are now rapidly expanding with the success of our online store, our flagship location at Wynn Las Vegas, the original store in Chinatown, our third location in Calabasas, CA and the brand-new location in Scottsdale, AZ.

POSITION SUMMARY: We are excited to add this critical member to our Ecommerce Team. As Manager – Email/SMS/Push, you will be responsible for growing our Email, SMS, and Push Notification channels. With already matured and well-established programs, we are seeking someone to elevate our owned channel initiatives to new heights, with special attention given to scaling internationally as a pivotal element of our growth strategy.

In this role, you will develop a deep understanding of the FEATURE brand in an effort to deliver excellent brand representation, customer experience, engagement, retention, and revenue at every owned channel touchpoint. This position entails taking on a diverse range of tasks, each playing a crucial part in steering these channels towards its goals and high standard expectations. It's about being strategic, organized, and ensuring every move contributes to our overall ecommerce and company success. Our ideal candidate has a passion for sneakers but also enjoys fashion, music, and art. You must be able to excel in a fun and fast-moving environment all while paying close attention to details and meeting set deadlines. This is a full-time position and will be located in Las Vegas.

RESPONSIBILITIES: 80% Email, SMS & Push Notification Channels Maintain and optimize strategy, increasing revenue and subscriber base Planning and execution for the email channel; including building, scheduling and sending all campaigns and automation flows Planning and execution of SMS marketing campaigns and automation flows Planning and execution for mobile app push notifications Align with Ecommerce strategy and execute each of these channels with extreme attention to detail Scale international subscribers and revenue Work closely with the content and creative team to ensure positive user experience and drive revenue Merchandising for mobile app

Daily updates to taxonomy, visual assets, releases and collections

Update weekly KPI dashboards and reports Obsessively drive improvements to all channel KPIs

20% Overall Digital Marketing Own the marketing content calendar and schedule email, SMS and Push

Coordinate with social team to slot in IG reels, IG stories, & IG Static

Develop a deep understanding of the FEATURE brand, its portfolio of brands and their impacts to performance at the product and/or total business level. Assist Ecommerce team in customer segmentation, ad-hoc reporting, vetting, and exporting data

MEASURES OF SUCCESS: Strategic minded with the ability to articulate new ideas, gain approval, and put into action Well organized and extremely detail oriented Excellent communication, problem-solving, and project-management skills Works autonomously and is a self-starter Thrives in a fast-pace environment Collaborative and works well with team members Works well cross-functionally with multiple teams Shares bold and creative ideas Works with a sense of urgency, particularly when dealing with timely content and product releases Flexible and works well when having to pick up new projects on the fly Sees projects through from beginning to end

QUALIFICATIONS: Bachelor’s degree in related field with 3+ years of Ecommerce, Email & SMS experience Highly motivated and able to work independently and as part of a team Self-starter with the ability to thrive and be productive in a fast-moving environment

TO STAND OUT: Experience with Listrak ESP Experience with Attentive SMS Experience with Tapcart Experience with Photoshop Experience with Google Analytics Experience with Salesforce Commerce Cloud Experience with email HTML Background and interest in footwear & fashion industry

PERKS: Medical/Dental/Vision/401K

benefits to fit your needs Employee Discounts on all Feature Products PTO Policy A positive and supportive team to work with

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