Manager, Paid Media
2 months ago
At Wipfli, people count
The way you think makes you different. At Wipfli, we embrace that.
Our inclusive culture provides a space for everyone to have a voice. Our growing number of DEI resource groups celebrate diversity and champion awareness throughout Wipfli.
We’re also focused on helping you achieve success with balance. From hybrid schedules and flexible time off to training programs and mental wellness initiatives, we take care of our team.
If you want to be in an environment where you can grow, feed your curiosity and make a difference, Wipfli is the place for you.
As the Paid Media Manager, you will be responsible for developing and executing paid media strategies across multiple channels to drive revenue, ROI, customer acquisition, and brand awareness.
Responsibilities:
Guide strategy, best practices and execution across paid media channels.
Advise on all aspects of campaigns, including projections, budget, channel selection, targeting, ad placement, content and creative by channel.
Set, measure and regularly report on paid media KPIs and benchmarks.
Accountable for maintaining brand consistency, presence and reputation on paid media.
Collaborate with cross-functional marketing teams to understand and ensure alignment with overall brand and content strategy.
Explore and identify new paid strategies, tactics, channels, platforms and tools for the firm to leverage.
Accountable for the paid media budget. Maximize ROI across platforms and campaigns. Drive strategy for growing engagement and leads for paid media campaigns.
Manage relationships with third-party vendors and maximize use of tools for best business result.
Manage paid media specialist in supporting all paid media activities.
Qualifications:
Bachelor's degree in marketing, communications, digital media or equivalent.
5+ years of job-related experience, including managerial experience.
Deep understanding of digital advertising platforms, including LinkedIn Ads, Google Ads, Facebook Ads, and display platforms.
Excels in communication, collaboration and teamwork skills.
Ability to think creatively and present strategies rooted in analytics and insights.
Can translate firm and division strategy into measurable steps and projects.
Agency experience, managing multiple brands and B2B experience are a plus.
Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at hr@wipfli.com
Wipfli supports equal pay for equal work and values each candidate’s unique experiences and skill sets. The estimated pay range for this position is: $73,000 to $121,000. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.
Individuals may be eligible for an annual discretionary bonus, subject to participation rules and based on a variety of factors including, but not limited to, individual and Firm performance.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
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Employee Benefits:
Generous parental leave
Health, dental, vision and life insurance benefits
Tuition reimbursement
401(K) matching and profit share
Performance bonus
Flexible work schedule and vacation policy
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