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Marketing Coordinator
4 weeks ago
TITLE: Marketing Coordinator
REPORTS TO: Associate Director, Marketing
LOCATION: Brooklyn, NY
ABOUT GOODWILL NYNJ:
Goodwill NYNJ empowers individuals with disabilities and other barriers to employment to gain independence through the power of work. The organization has a vision of a world with no barriers to employment. Founded more than 100 years ago, Goodwill has helped participants who face disabilities—physical, intellectual, developmental, or other barriers find work. Goodwill believes in the dignity of work and provides its clients with the skills required for a changing workplace. To many, Goodwill is known primarily for its retail stores and as a destination for donating goods, but the organization is a leading human service non-profit serving 14,000 people with life-changing supports and connecting and supporting them in employment. Our mission is to empower individuals with disabilities and barriers to employment to gain independence through the power of work.
POSITION SUMMARY:
The Marketing Coordinator is a new role in the organization's growing Marketing team and will support the Associate Director, Marketing on efforts to build the organization's marketing capacity in support of Goodwill NYNJ's strategic vision of leaving no talent behind. This role is perfect for a creative and organized individual with 1-2 years of marketing experience and a strong interest in nonprofit and retail marketing. They will assist in crafting compelling marketing campaigns across digital platforms, including social media and email, while also managing content for retail marketing in our stores. This position will collaborate closely with various departments to support organization-wide initiatives and ensure consistent branding and messaging.
PRIMARY FUNCTIONS:
Assist in the planning, creation and execution of marketing campaigns and retail strategies that aligns with and drives engagement for our mission and organizational objectives
Support the development and implementation of social media and email marketing campaigns including drafting copy, coordinating assets (graphics, videos, photos, etc.), and managing distribution lists.
Coordinate and execute retail marketing initiatives, including promotional events, signage, paid advertising, and in-store campaigns.
Maintain marketing calendar to ensure consistent and timely posting across all digital channels while aligning with retail and mission initiatives.
Work closely with retail on store location management, including store information and shopper feedback across all platforms.
Assist in drafting press releases, maintaining press lists, and coordinating outreach to media outlets.
Monitor campaign metrics and provide regular reports to inform and adjust strategy.
Manage and update the marketing intranet, ensuring it is a reliable resource for internal communication and collaboration.
Ensure alignment and consistency in messaging and branding across all marketing efforts.
Coordinate with external vendors, such as printers, designers, and consultants, to support marketing projects that adhere to budget and brand guidelines
Support other marketing initiatives as needed, contributing to the team's goals and organizational objectives.
Qualifications
1-2 years of experience in a marketing or communications role; nonprofit or retail communications preferred
Excellent communication skills including writing and editing to be concise and effective
Proficiency in digital marketing tools and platforms
e.g., Google Analytics, social media management tools, CRM systems and email marketing platforms such as Constant Contact
Strong organizational, project and time management skills; meticulous eye for detail and working across multiple projects
Knowledge of Microsoft Office
Basic graphic design skills a bonus; experience in Canva and/or Adobe Design Suite
Ability to travel throughout the Goodwill service area
Enthusiasm for the mission of Goodwill
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