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Cobrand Digital Acquisition Manager
4 months ago
Job Description
The Cobrand Digital Acquisition Program Manager will be responsible for the management of American Airlines (AA partner) digital marketing channels for the Client Advantage Portfolio. You will lead end-to-end campaign management, strategy, and execution of acquisitions marketing campaigns, highly focused on digital acquisitions and growth. The role will drive specific channel cards acquisitions such as (url removed), AA Online Booking Path (search and purchasing flights), AA Mobile app, and AA email through prominent marketing communication and evaluating performance drivers to transform insights into recommendations to shape future acquisition strategies. This individual will maintain strong relationships with AA through day-to-day discussions in developing and negotiating acquisition strategies, such as targeting and channel engagement to achieve segment growth.
What you will be doing:
Partner with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity
Manage channel level account and expense forecasting, reporting and analysis
Manage internal legal and creative reviews and approvals for marketing campaigns
Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency
Lead the implementation and monitoring for channel compliance and control requirements
