Senior Principal Global Integrated Marketing Manager
4 weeks ago
Careers that Change Lives
The Senior Principal Global Integrated Marketing Manager leads brand building and the adoption of technologies through integrated campaigns across the Acute Care & Monitoring operating unit.
This role develops personas, understands media consumption habits, and outlines the customer journey. Working with agencies and internal creative & digital teams, the role guides the creation of tailored, meaningful content, campaigns, and media plans to bring brand strategies to life across touchpoints and audiences. Partnering with regional marketing leaders, the Senior Principal Global Integrated Marketing Manager ensures consistent adoption of campaigns and materials globally.
With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals.
Reporting to the Director, Global Integrated Marketing, this role works across the Acute Care & Monitoring Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.
A Day in the Life
Responsibilities may include the following and other duties may be assigned.
Develops and implements integrated marketing programs.
Develops the business case, strategies, budgets, executions, measurement, and ongoing enhancements to meet reputational and growth objectives.
Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation, and activation efforts.
Oversees the creation of all types of content to achieve reputational and messaging aims.
Utilizes omni-channel marketing models incorporating paid, owned, earned, and shared content strategies.
Develops reputational KPI's, listening tools, and the strategies for tracking and measuring program impact on reputation on a regional or global basis.
Leverages insights to strengthen programs and build new strategies.
Builds and maintains stakeholder contact programs and databases to directly connect and share Medtronic's point of view and insight to the right audiences.
Establishes, executes, and tracks budget in accordance with annual plan.
Must Have: Minimum Requirements
Bachelors degree required
Requires a University Degree and minimum of 10 years of relevant experience, or advanced degree with a minimum of 8 years of relevant experience
Nice to Have
Master’s in Business Administration (MBA)
Proven experience in brand marketing within healthcare or other highly regulated industry
Demonstrated experience guiding senior leaders to align on decisions
In-depth knowledge of the healthcare landscape, including understanding of medical terminology, regulatory requirements, and compliance considerations
Strong strategic thinking and ability to develop and execute integrated marketing plans across geographies, product lines, and customer types
Experience working in or managing creative, PR, and trade media agencies
Demonstrated experience leveraging trade advertising, social media, programmatic advertising, and account-based advertising as part of integrated campaigns.
Strong analytical skills with ability to build businesses cases to secure funding
Knowledge of WorkFront or similar creative project management system
Knowledge of Veeva or similar regulated approval system
Ability to partner with and influence stakeholders across the matrix
Ability to rapidly adapt to changes in priorities and persevere through ambiguity
Strong communication, project management, and attention to detail
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life.
We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager, recruiter or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
Medtronic Benefits and Compensation
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.
We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here .
This position is eligible for a short-term incentive plan.
Learn more about Annual Salary and Medtronic Incentive Plan (MIP) on Page 6 here .
The provided base salary range is used nationally in the United States (except in Puerto Rico and certain CA locations).The rate offered is compliant with federal/local regulations and may vary by location.
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