Brand Manager, Marketing

3 weeks ago

Chicago, United States Kraft Heinz Company Full time
Job Description

Are you ready to be a tenacious trailblazer? This role will be responsible for leading the Heinz portfolio in our Away From Home business unit. This role will be responsible for consumption & share analysis and reporting, cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, as well as total portfolio management. This role will include working in close connection with cross-functional team members including the Taste Elevation Platform Team, Brand Communications, Disruptive Innovation, CIS, and Operations teams.

This position requires a candidate to embrace an ownership mentality, demonstrate the ability to be a self-starter, be a cross-functional leader, driver of results, and have a strong ability to communicate/story-tell to all levels of leadership. This position will also be responsible for working closely with our Brand Experience team and Brand Activation & Partnerships team to drive brand relevant experience to drive the Heinz brand forward. This role will have high senior leadership exposure. If you are ready to take on the challenge of this dynamic role, we want to hear from you

Essential Functions & Responsibilities

Business Execution
  • Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution
  • Monthly Consumption/Share Analysis with outlined action plan to deliver brand share growth
  • Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs etc.
Innovation & Strategy
  • Develop and implement a five-year growth plan that provides strategic innovation direction
  • Closely partner and consult with innovation team to ensure alignment with outlined growth strategy
  • Foster relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
Communications
  • Lead B2B media strategy and execution for the HEINZ brand
  • Integrate Away From Home into HEINZ Masterbrand B2C comms plan
  • Deliver comms-driven partnership ideas that help win new business
  • Collaborate extensively with brand platform teams and away-from-home customer marketing, taking on the role of leader in both directions
  • Drive discussions during management presentations with platform GM, and business unit President
Expected Experience & Required Skills
  • Consumer centric & growth mindset - learn fast vs. avoid failure
  • Prior or relevant experience working in Consumer Packaged Goods (CPG) (forecasting and portfolio management)
  • Seasoned experience in marketing for an established or startup CPG company
  • Experience in agency management & cross-functional team management; self confident individual who can work collaboratively
  • Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
  • Demonstrated ability to influence teams and experience managing multiple stakeholders
  • Strong "big picture" perspective, while also executing the initiative at hand
  • Outstanding verbal, written and interpersonal communications skills to internal/external partners
  • Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy
  • Ability to simplify complex problems and make decisions quickly in pursuit of constant forward progress
  • Excellent organizational and project management skills
  • Bachelor's degree preferred, MBA preferred
Work Environment & Schedule

This is a Hybrid role with 3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations

Physical demands include but not limited to

Willingness to drive and/or travel as needed

Operate a computer and view screens for ~100% of work schedule

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect:
  • Access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage
  • 7% 401(k) matching
  • Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees
  • An industry-leading total rewards package that emphasizes a high discretionary bonus.


*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels

#LI-Hybrid
Location(s)
Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com

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