Senior Director, Customer Marketing

3 weeks ago

Atlanta, United States Coca-Cola Company Full time

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.

What You will Do for Us:

  • The position will serve as central point of ownership of Ahold Delhaize Shopper Marketing for [5] Divisions of Ahold Delhaize USA (ADUSA)- Giant Food, Giant/Martins, Stop & Shop, Hannaford, & Food Lion for DSD (direct store delivery store) & Warehouse.
  • This role integrates shopper strategies from the ADUSA blueprint with Coca-Cola brand priorities to strategically plan & build digital programming to support omni-channel execution that delivers system performance. Including Retail Media planning & execution + collaborative partnership programs with key CPG (consumer packaged goods) partners.
  • Position will also serve as the Project Leader for strategic projects led by the Frontline Marketing (FLM) organization (as an example, optimizing digital shelf process internally & across retail partners) and coordinating across FLM Shopper Marketing where a unified voice is required across channels (e.g., helping usher in Retail Media 2.0 in partnership with Connected Commerce)
  • Lead the narrative of how NAOU is building loved brands sustainably within retail channels and key bottler territories.
  • Responsible for creating quarterly stewardship templates to be used with National Retail Sales teams and key Franchise partners to tell the holistic narrative of how NAOU is building Loved Brands
  • Produce summary content and steward team performance and updates for retail, marketing, and franchise performance routines.
REQUIREMENTS:
  • Bachelor's Degree Required, master's preferred.
  • 12 years minimum experience in marketing, brand, shopper, and/or commerce
  • Analytical skills for data interpretation and strategy development.
  • Brand Management (building and maintaining strong brand health).
  • Category Management (managing product categories for optimal sales).
  • Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation)
  • Financial, Revenue Growth Management (RGM), and P&L Acumen.
  • General Management Mindset.
  • Influencing without authority.
What We Can Do for You:
  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we are always innovating.
  • Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
  • Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
  • Skills:

    Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Collaborating for Value, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Leadership, Marketing Strategies, Media Planning, Negotiation, Portfolio Management, Problem Solving, Quantitative Research, Story Telling, Social Media Strategies, SWOT (strengths, weaknesses, opportunities, and threats) Analysis

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