Sales and Marketing Director

2 weeks ago

Canton, United States The Arbor at BridgeMill Full time

Position DetailsEmployment Status: Full-TimeJob Summary/Position Overview:The Senior Care Counselor (SCC) serves on the community's leadership team and is responsible for community sales and marketing. The SCC exercises discretion and independent judgment in administering the community's sales and marketing business affairs. The SCC assesses the local market to develop a strategic marketing plan tailored to the particular geographic region in which the community is located. The SCC sells the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals. The SCC may serve as the sole sales leader in the community or as part of a sales leadership team. The SCC may supervise other members of the sales and marketing team. Success in this role is measured by:Meeting established metrics and goals expectationsSynergy and collaboration with other community team managersSuccessful sales and marketing effortsEnhanced revenue due to creative pricing, programs or distinctionsPositive brand reputation in the market placeExcellent staff retention (if applicable)Key Duties and Responsibilities:Create and implement successful sales and marketing strategyStrive to meet or exceed targeted occupancy and salesManage department budget and coordinate necessary resourcesGenerate leads and move-ins from targeted referral sourcesBuild customer focused relationships by advancing the lead through the sales process and gaining customer commitmentProvide marketing and sales leadership and training to all team members in the community and ensures that they understand their responsibility in community salesMeet regularly with the Executive Director and Sales Partners to provide information, updates, and reports on a timely basisSupervise sales and marketing staff, including: recruiting, hiring, training, scheduling, coaching, disciplining and mentoring (if applicable)Develop a working knowledge of state regulations and ensures compliance through supervising and coaching team membersAttend regular meetings including Stand Up, Department Head Meetings, Town Hall, and other as directed by the Executive DirectorKeep abreast of professional developments in the field by reading, attending conferences and training sessionsInvolve Corporate Director of Communication in all publications and releases to assure consistency and uniformity of The Arbor Company brandSignificant local travel for sales and marketing opportunities, including external sales commitments and after-hours engagementsRotating manager on duty obligations during scheduled weekendsMaintain excellent communication and a collaborative and open relationship with the Executive Director, community leadership team and corporate partnersOther, related duties as assignedQualifications:Bachelor's degree preferredAt least two years' experience in senior living sales with a proven track record of success in growing occupancy, revenue and metricsExperience managing departmental level budget and staffing obligationsAbility to develop creative and strategic plans that incorporate outreach development and purposeful event planningLead management practices that net advancing the sales process to meet occupancy goalsAwareness of issues and trends affecting the industryBasic knowledge of, and increasing competency with, computer systems, particularly Outlook, Excel and Word and use of a CRM systemValid driver's license and safe driving recordCompliance with Arbor community-wide job requirements

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