DTC Manager, Ecommerce

3 weeks ago

San Francisco, United States Vintner's Daughter LLC Full time

Not Beauty As Usual

Vintners Daughter is different.

Frustrated with an industry that misled its customers and cared more about marketing than quality, April Gargiulo founded Vintners Daughter to provide unprecedented quality, craftsmanship and performance. She ended up transforming an industry.

It took an outsider to reconsider what is possible

Aprils unusual background in fine winemaking in Napa Valley spurred her to question and challenge every industry norm. She asked: When developing a skincare formulation, what if every decision was the highest quality, most effective optionregardless of cost or complexity?

The result of this exploration led to skincare products that delivered unprecedented skin nutrition and performance. When April searched for a lab to make its first product, Active Botanical Serum, she received dozens of nos. Many very condescendingly told her how naive she was and did she have any idea how expensive, risky and time-consuming this would be. Despite the pressure to conform to industry norms, she resisted the urge to compromise on quality in any way.

A lasting impact

In an industry that uses fear and insecurity to sell and market its products, Vintners Daughter has taken a stand and is committed to creating confidence. We do not use words like correct, fix, transform, improve or anti-aging that stoke insecurity or fear to drive purchase. Instead, we choose Positive Beauty, with words and images that manifest joy, confidence and gratitude in our beautiful skin.

From our very first sale, we have donated 2% of revenue to charities supporting women and children. We have chosen to be carbon neutral, prioritize sustainability, and invest more than three years of effort in becoming a certified B-Corp.

Mission

Vintners Daughter exists to have a profoundly positive impact on our communitys skin, life and our shared world.

OVERVIEW OF THE POSITION

We are seeking a strategic, analytical, and problem-solving DTC Manager to support and execute our DTC strategy, driving online growth, enhancing customer engagement and loyalty, and building into new test programs to build our brand. This hands-on role will work directly on all aspects of the DTC business, including customer acquisition, retention, subscription, website and analytics. The DTC Manager will report to the companys VP of DTC and work closely with cross-functional teams, executing on the DTC strategy to meet overall company objectives and growth targets. This role is based in the Presidio of San Francisco, CA, and our Bay Area team is in the office 50% of the time.

RESPONSIBILITIES

Drive new customer acquisition

  • Help build and execute strategies to drive owned, earned and paid new customer acquisition
  • Manage agency partnerships to drive operational efficiency and creative innovation
  • Monitor and analyze key performance metrics, such as sales, conversion rates, average order value, CAC, ROAS and customer lifetime value, to identify opportunities for growth and improvement
  • Work closely with the Brand team to deliver best in class assets to optimize acquisition channels
  • Work closely with the Brand team to build and evolve email acquisition strategies and content approach

Enhance customer experience, retention and brand loyalty

  • Develop and optimize customer segmentation to best understand and improve conversion of our existing customers
  • Build tools and strategies to improve personalization throughout the website, email, SMS, and unboxing experience to achieve industry best retention rates
  • Leverage customer data and insights to continuously improve subscription program and retention strategies

Help to elevate and improve our website and user experience

  • Coordinate relationship with external agency responsible for website development and maintenance, working through all issues and driving toward solution
  • Collaborate with internal creative team to design and implement engaging content, including visuals, product descriptions and interactive features
  • Conduct regular audits, A/B tests and usability tests to identify areas for improvement and implement enhancements to drive conversion rates and customer satisfaction

Collaborate with cross-functional teams

  • Work closely with the internal Creative team to provide guidance and feedback on creative assets, ensuring they are visually appealing, on-brand, and optimized for the online platform.
  • Work closely with the Operations team to align on objectives and strategies for customer service, website functionality and fulfillment
  • Support the VP of DTC in close partnership with the Finance team, to analyze our DTC business and make recommendations on how to read and react to this information

QUALIFICATIONS AND SKILLS

  • A minimum of 3 years experience within the DTC or e-commerce domain, preferably in the consumer space
  • Strong strategic thinking and business acumen, with a track record of managing and executing successful DTC strategies
  • Solid knowledge of digital marketing and the underlying mechanics of acquisition, retention, and analytics
  • Demonstrated experience with testing and executing segmentation strategies
  • Experience with Shopify, Klayvio, subscription, Google Analytics and related technologies is a plus
  • Strong analytical and problem-solving skills, with the ability to leverage data to drive decision-making
  • Strong communication abilities, with a proactive, collaborative and motivational approach
  • Small company experience; able to thrive in high-velocity, lean environment

PERSONAL CHARACTERISTICS

  • A passion for the companys mission, vision and values
  • Self organized, motivated, and able to prioritize multiple tasks
  • Action-oriented and able to thrive in a fast paced environment
  • Contributes to building a joyful culture while staying focused on performance
  • A strong willingness to work hard and get the job at the highest standards
  • Humble and open to feedback
  • Kind and curious

  • DTC Manager, Ecommerce

    1 month ago

    San Francisco, United States Vintner's Daughter Full time

    Not Beauty As UsualVintner’s Daughter is different.Frustrated with an industry that misled its customers and cared more about marketing than quality, April Gargiulo founded Vintner’s Daughter to provide unprecedented quality, craftsmanship and performance. She ended up transforming an industry.It took an outsider to reconsider what is possibleApril’s...

  • DTC Manager, Ecommerce

    6 days ago

    San Francisco, United States Vintner's Daughter Full time

    Not Beauty As UsualVintner’s Daughter is different.Frustrated with an industry that misled its customers and cared more about marketing than quality, April Gargiulo founded Vintner’s Daughter to provide unprecedented quality, craftsmanship and performance. She ended up transforming an industry.It took an outsider to reconsider what is possibleApril’s...

  • Ecommerce Google Account Manager

    3 weeks ago

    San Diego, United States Homestead Studio Full time

    Job DescriptionJob DescriptionAbout the PositionHomestead Studio is a growing digital marketing agency in need of a Google Ads Account Strategist to assist with the management of our growing book of business.In this role, you will work directly with clients, and assist with the development and execution of Google account strategy.You will be supported by an...

  • Ecommerce Google Account Manager

    3 weeks ago

    San Diego, United States Teads.tv Full time

    About the Position Homestead Studio is a growing digital marketing agency in need of a Google Ads Account Strategist to assist with the management of our growing book of business. In this role, you will work directly with clients, and assist with the development and execution of Google account strategy. You will be supported by an executional team of media...

  • Ecommerce Manager

    2 hours ago

    San Antonio, United States Haifa Wholesale LLC Full time

    Company Description At Haifa Wholesale LLC, we are a trusted supplier in the electronics consumer market. Since 2012, we have been providing our clients with the latest technology and products. Our commitment to quality and customer satisfaction has led to our constant success in the industry. Role Description This is a full-time role for an Ecommerce...

  • Director of Ecommerce, Warehouse

    3 days ago

    South San Francisco, United States SF Bay Goodwill Full time

    Description JOB DETAILS: Level: Director Exemption Status: Exempt Primary Work Location: South San Francisco Warehouse Position Type: Full time On-Site Requirement: Full time on site Travel Requirements: May travel to different sites as needed JOB SUMMARY The Director of Ecommerce is a critical leadership role in assisting in the overall growth of the...

  • Director of Ecommerce, Warehouse

    3 days ago

    South San Francisco, United States GOODWILL OF THE SAN FRANCISCO BAY Full time

    Job DescriptionJob DescriptionDescription:JOB DETAILS:Level: DirectorExemption Status: ExemptPrimary Work Location: South San Francisco Warehouse Position Type: Full timeOn-Site Requirement: Full time on siteTravel Requirements: May travel to different sites as neededJOB SUMMARYThe Director of Ecommerce is a critical leadership role in assisting in the...

  • Native GTM Data Analyst

    1 month ago

    San Francisco, United States Procter & Gamble Full time

    Job Requirements Analyze and report on key financial/eCommerce/Marketing metrics, and data trends, drawing practical business insights and recommending actions to drive business growth. Analyze marketing channels and customer journey with new attribution methodology to highlight trends and opportunities. Support A/B testing and experimentation methodology....

  • Manager of Ecommerce Customer Experience

    3 days ago

    San Leandro, United States EMERGING BLUE Full time

    Job Description Manager of Ecommerce Customer Experience Torani is a purpose driven, people focused company with a passion for flavoring beverages across the globe. For almost 100 years we’ve been reimagining how to flavor beverages and we’re looking for a Manager of Customer Experience to support our growing production and deliver world class flavor and...

  • Director of Engineering

    3 days ago

    San-Diego, United States CESUSA, INC. Full time

    As a Director of Engineering on eCommerce team you will build and lead a talented team of engineers and technical staff responsible for developing, maintaining, and enhancing our Commerce technology solutions. Utilize your in-depth knowledge of software, applications, technical processes, and product management to drive multiple complex projects and...

  • Manager of Ecommerce Customer Experience

    4 weeks ago

    San Leandro, United States Emerging Blue, Inc. Full time

    Manager of Ecommerce Customer Experience Torani is a purpose driven, people focused company with a passion for flavoring beverages across the globe. For almost 100 years we’ve been reimagining how to flavor beverages and we’re looking for a Manager of Customer Experience to support our growing production and deliver world class flavor and service to all...

  • Manager of Ecommerce Customer Experience

    2 weeks ago

    San Leandro, United States Emerging Blue Jobs Full time

    Job Description Job Description Manager of Ecommerce Customer Experience Torani is a purpose driven, people focused company with a passion for flavoring beverages across the globe. For almost 100 years we’ve been reimagining how to flavor beverages and we’re looking for a Manager of Customer Experience to support our growing production and deliver world...

  • Manager of Ecommerce Customer Experience

    4 weeks ago

    San Leandro, United States Emerging Blue Jobs Full time

    Job DescriptionJob DescriptionManager of Ecommerce Customer Experience Torani is a purpose driven, people focused company with a passion for flavoring beverages across the globe. For almost 100 years we’ve been reimagining how to flavor beverages and we’re looking for a Manager of Customer Experience to support our growing production and deliver world...

  • Client Partner, eCommerce

    1 day ago

    San Francisco, United States Meta Platforms, Inc. Full time

    Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens...

  • ECommerce Web Analytics

    4 weeks ago

    San Bruno, United States Flexton Inc. Full time

    Skill: Responsibilities will include monitoring and analysis of test data as well as providing actionable insights and recommendations to stakeholders. You will need excellent analytical and communication skills.Key Responsibilities / Performance Requirements:• Analyze the results of A/B and MVT tests on eCommerce• Present timely, compelling, fact...

  • Development Project Manager

    2 days ago

    San Francisco, United States INTROLINX INC Full time

    *****Experience in eCommerce Retail industry a big plus**** The ideal candidate will have experience in successfully managing cross functional teams developing software development projects. They must have a thorough understanding of the software development lifecycle (SDLC), and some experience in various SDLCs, specifically Agile (Lean or Scrum) and...

  • Director, Loyalty

    2 weeks ago

    San Francisco, United States Quince Full time

    As Director, Loyalty you will own our customer loyalty program across technology, strategy, and execution. You will scale our nascent program to become one of the top repeat purchase drivers within the Quince growth engine. You will identify the incentives that turn our customers into super-fans and make them fall in love with the brand. You will own the...

  • Director, Loyalty

    2 weeks ago

    San Francisco, United States Quince Full time

    As Director, Loyalty you will own our customer loyalty program across technology, strategy, and execution. You will scale our nascent program to become one of the top repeat purchase drivers within the Quince growth engine. You will identify the incentives that turn our customers into super-fans and make them fall in love with the brand. You will own the...

  • Project Manager

    3 days ago

    San Jose, United States Comrise Full time

    Responsibilities Collaborate on the end-to-end execution of complex projects that contribute to the Advertisingroadmap, from concept and initiation to release and go to market Directly support key operating rhythms within the advertising team and between partner teams;ensure that everyone is working together to solve cross org issues / communication /...

  • Business Development Manager

    2 days ago

    San Francisco, United States FIS Global Full time

    **Position Type**: Full time **Type Of Hire**: Experienced (relevant combo of work and education) **Education Desired**: Bachelor's Degree **Travel Percentage**: 15 - 25% Are you curious, motivated, and forward-thinking? At Worldpay, you’ll have the opportunity to work on some of the most challenging and relevant issues in financial services and...