(USA) Senior Manager, Marketing Planning And Strategy

(USA) Senior Manager, Marketing Planning And Strategy Join to apply for the (USA) Senior Manager, Marketing Planning And Strategy role at Sam's Club in Bentonville, AR. Base Pay Range $90,000.00/yr - $180,000.00/yr What Youll Do Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each markets unique characteristics. Collaborate cross?functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting. Oversee event logistics, vendor coordination, and day?of?event management to ensure seamless execution. Serve as the day?to?day contact for the lead agency to ensure all activations are coming to life in the local community. Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines. Work closely with cross?functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations. Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement. Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies. Understand store design and layout to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers. Track and analyze membership acquisition metrics to measure campaign success and make data?driven decisions to optimize campaigns. What Youll Bring Proven track record in event marketing, strategic planning, and member acquisition. Experience in direct or indirect retail marketing, including brand management; online/offline marketing; and managing vendor contracts and relationships. Strong communication and project management skills: Essential for coordinating with cross?functional teams, including legal, real?estate, construction, and store operations, to ensure timely and successful new club openings. Experience in analyzing demographics, market trends, and competition to ensure successful location selection and go?to?market strategy. Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes. Understanding of key use cases across multiple marketing vehicles, including site, email, social, direct mail, TV and media integrations, and how they work together to create a cohesive campaign message. Ability to work in a fast?paced environment, with the ability to prioritize tasks and meet deadlines. Resourceful, self?starter with the ability to track down answers and resolve issues. Proven track record of success in developing and implementing effective local marketing campaigns and strategies. Strong analytical and problem?solving skills, with the ability to track and measure the success of local marketing campaigns. Minimum Qualifications Bachelors degree in Business, Marketing, Communications, or a related field and 3 years experience in marketing or a related field, OR 7 years of experience in marketing or a related field. Preferred Qualifications Leading cross?functional projects, Marketing or related field, Supervisory experience. Masters degree: Business Administration. Benefits Health benefits including medical, vision and dental coverage. Financial benefits including 401(k), stock purchase and company?paid life insurance. Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. PTO and/or PPTO can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment, and meets or exceeds the requirements of paid sick leave laws, where applicable. Other benefits include short?term and long?term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. Live Better U a company?paid education benefit program for full?time and part?time associates. Programs range from high school completion to bachelors degrees, including English Language Learning and short?form certificates. Additional Compensation Annual or quarterly performance bonuses. Equal Opportunity Employer Sams Club is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity unique styles, experiences, identities, abilities, ideas and opinions while being inclusive of all people. Location 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Additional Notes Walmart and its subsidiaries are committed to maintaining a drug?free workplace and have a no?tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. #J-18808-Ljbffr