Senior Marketing Analyst

3 weeks ago

Minneapolis, United States DecksDirect Full time

As a Senior Marketing Analyst , you will support our suite of brands digital marketing efforts to drive business goals from strategy to tactical execution. These brands include DecksDirect, DIY, SC&R and eGlass. The ideal candidate thrives on creating business impact through understanding and achieving goals. Key Responsibility Areas: Synthesize business goals into achievable digital metrics to develop cross-channel digital marketing campaign strategies for both B2C and B2B customer segments Assess metrics and analyze data for opportunities to improve digital marketing performance as outlined by KPI targets Create and present detailed reports and dashboards that showcase progress and outcomes of campaigns Qualifications: Bachelor’s degree in Marketing or related field 3-4 years of digital experience with a history of producing quantifiable results in digital, including but not limited to demand generation, inbound marketing, digital advertising, SEM, paid social media, display/programmatic, affiliate marketing, conversion optimization, and reporting and analytics Possesses high attention to detail, excellent time-management, organization, and communication skills Desires to learn, continuously improve, and adapt to market and technology changes Expert on making decisions based on data Partners cross-functionally in an effective, friendly, and collaborative manner Experience in popular digital marketing and web tools Google Ads, Microsoft Ads, Google Merchant Center, Google Analytics, Google Tag Manager, Facebook Business Manager, LinkedIn Advertising, Pinterest Ads, and more Not required: familiarity with marketing platforms such as Rakuten, CJ or Impact Working Environment: Full-time Salaried, Exempt Location: On-site at Plymouth, MN Hybrid: 1-2 days a week remote Benefit Eligible Position: PTO, Health, Dental, Retirement, Life Insurance, Short Term and Long Term Disability options

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