Category Manager _ Golf Apparel
3 weeks ago
Technical. Elegant. World Leader in Sun Protection You Wear.
As an employee of Coolibar you are working to support the company mission to "Protect the World from Sun Damage.
You have experience managing a golf apparel category and a passionate golfer, join Coolibar in our mission to "Protect the World from Sun Damage. Our brand is Technical, Elegant, Word Leader in Sun Protection You Wear.
You lead the design, launch of new golf apparel, and manage the business of that category. As a user centric organization, you start from the user demand or inspiration, and you are responsible for the entire life cycle of golf apparel products and category business. You report to our Chief Brand Officer and work directly with our Chief Design Officer, our Technical Product Designer team. Then you partner with our departments of marketing, eCommerce, Amazon, and retailer channels.
Responsibilities
DEFINE:
Define product assortment based on User need / Market Demand / Competitive Benchmark / Costing - Price point
SPECIFY :
product features
fabric and colors within brand colorama and fabric
Fitting target
product target wearing test with super users
budget/margin/price/quantities
timeline / project plan
To send all specifications to our Technical Product Development Team to produce a prototype
VALIDATE :
Approve 3D CAD, prototype compliance with features, fabric and colors, fitting,
Budget, control
Prototype test with super users
CREATIVE:
Copywriting: product title, description and other assets for marketing to finalize
Photography directions and validation working with marketing
LAUNCH :
Publish copywriting and photography with eCommerce
Lead Launch/Animate selected channels + Ads + email/SMS + Social + Super Users + Events
MANAGE :
Analyze KPIs to reorder or adapt: sales, ratings, returns reasons, customer service
Monitor products on all channels including availabilities including Amazon A+ content, Web cross sell
Follow sell through and alert / propose replenishment and forecast to merchandizing team
Skills
Excel: proficient with formulas, including pivot table
Gerber PLM: you will be trained to specify your new products for our Technical Product Developers
Adobe Illustrator for high level flat sketch
Apparel category management: 3+ years
High ability to multitask.
Acutely organized
Business driven
- Work from office 5 days a week.
- Travel expectations: 10%
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