Global Email Marketing Specialist

2 weeks ago

Atlanta, United States CareerBuilder Full time

WHAT YOU'LL DO
The Global Email Marketing Specialist

works within the Global Digital Marketing Team, to extend the reach of BCGs content through external email marketing activities. This role is responsible for driving the overall email communication strategy forward to increase awareness of the depth and breadth of the BCG expertise and thought leadership offering. This role focuses on performing daily tactical activities that drive a global program and influencing the overall strategic vision.
YOU'RE GOOD AT
Strategy Development:

Design and implement effective email marketing strategies based on market research, trends, and business goals. Develop a clear understanding of target audiences and segment lists based on behaviors like past email engagement and website interactions.
Campaign Management Oversight:

Plan and execute all aspects of email campaigns, including optimizing the copy for the email channel, curating email templates, A/B testing, and scheduling.
Performance Analysis:

Monitor and analyze campaign performance using metrics such as open rates, click-through rates, engagement-over-time, and read-rates. Use insights to refine strategies and improve future campaigns.
Collaboration:

Work closely with other marketing team members, including content creators, graphic designers, and digital marketers, to ensure a cohesive and integrated approach to marketing campaigns.
Innovation and Best Practices:

Stay informed about industry trends and technologies. Test new tools, technologies, and strategies to improve email marketing efforts. Ensure all email campaigns comply with current email best practices.

YOU BRING (EXPERIENCE & QUALIFICATIONS)
Bachelors degree in marketing, communications, or a related field.
Proven experience as an Email Marketing Strategist or similar role.
Strong knowledge of email marketing platforms (e.g., Marketo, Salesforce Marketing Cloud) and marketing automation technology.
Proficiency in analytics tools (e.g., Tableau, Power BI, Google Analytics) and Excel.
Excellent written communication and copywriting skills.
Ability to analyze data and provide insights.
Creative thinking with attention to detail.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Experience working with stakeholders across geographies.
Knowledge of SEO/SEM and general digital marketing practices is preferred.

YOU'LL WORK WITH
BCGs marketing team drives the firms reputation as a thought leader. We work to strengthen and protect BCGs brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

#J-18808-Ljbffr

  • Email Marketing Specialist

    2 days ago

    Atlanta, United States Robert Half Full time

    Email Developer (HTML5) -(On-site, Contract, Atlanta, GA)We're seeking a talented and detail-oriented Contract Email Developer to join our growing team in Atlanta, GA.About the RoleIn this role, you'll be responsible for designing, developing, and implementing high-quality email marketing campaigns using HTML5. You'll work closely with designers and...

  • Global Marketing Activation

    3 weeks ago

    Atlanta, Georgia, United States Boston Consulting Group Full time

    WHAT YOU'LL DOAs Global Marketing Activation & Orchestration Director, you will play a vital role within the Activation & Orchestration (A&O) Team and shape BCG's global marketing and communications strategy around one of our Global Campaigns, the priority capabilities and themes BCG stands for. You will take ownership of campaign strategies and key campaign...

  • Marketing Specialist

    7 days ago

    Atlanta, United States Hyundai L&C USA LLC Full time

    Job DescriptionJob DescriptionHyundai L&C (Living & Culture) is a global leader in decorative interiors products, with North American headquarters in Atlanta, GA (Vinings). Formed in December 2018 when Hyundai Department Store Group purchased Hanwha L&C, Hyundai L&C’s mission is to create happy customers and an abundant world by creating a new interiors...

  • Marketing Coordinator

    3 weeks ago

    Atlanta, United States Insight Global Full time

    JD:A fortune 500 client of Insight Global is seeking a Marketing Coordinator to join their advertising/marketing activation team. The Marketing Coordinator is responsible for supporting the planning & execution of offline marketing campaigns and optimizing in-house digital media components of those campaigns. This person will work with cross-functional...

  • Global Product Specialist

    4 days ago

    Atlanta, United States Abb Holdings Inc Full time

    Global Product Specialist Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking...

  • Global Product Specialist

    4 days ago

    Atlanta, United States B&R Industrial Automation Full time

    Global Product Specialist Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking...

  • Global Marketing Activation

    4 weeks ago

    Atlanta, United States Boston Consulting Group Full time

    WHAT YOU'LL DOAs Global Marketing Activation & Orchestration Director, you will play a vital role within the Activation & Orchestration (A&O) Team and shape BCG’s global marketing and communications strategy around one of our Global Campaigns, the priority capabilities and themes BCG stands for. You will take ownership of campaign strategies and key...

  • Global ABM Senior Marketing Manager

    2 weeks ago

    Atlanta, United States Meltwater Full time

    Description Meltwater is a leading global provider of media, social, and consumer intelligence software solutions. We are looking for an experienced professional to join our growing team as the Global ABM Senior Marketing Manager. This key role combines leadership in global demand generation campaign management with expertise in account-based marketing &...

  • Global ABM Senior Marketing Manager

    3 weeks ago

    Atlanta, United States Meltwater Full time

    Description Meltwater is a leading global provider of media, social, and consumer intelligence software solutions. We are looking for an experienced professional to join our growing team as the Global ABM Senior Marketing Manager. This key role combines leadership in global demand generation campaign management with expertise in account-based marketing &...

  • Global Product Specialist

    1 week ago

    Atlanta, United States Abb Holdings Inc Full time

    Global Product Specialist Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking...

  • Marketing Specialist

    2 weeks ago

    Atlanta, United States Robert Half Full time

    Robert Half is working with a client who is looking to bring on a marketing specialist with focus on digital marketing through utilizing tools such as email, CRM, and Google analytics. The perfect candidate for this role would enjoy coming to the plate with a sales mind and creativity equally. If you are looking to do good within the community this is the...

  • Marketing Specialist

    2 weeks ago

    Atlanta, United States Robert Half Full time

    Robert Half is working with a client who is looking to bring on a marketing specialist with focus on digital marketing through utilizing tools such as email, CRM, and Google analytics. The perfect candidate for this role would enjoy coming to the plate with a sales mind and creativity equally. If you are looking to do good within the community this is the...

  • Marketing Communications Specialist

    24 hours ago

    Atlanta, United States Precision Aviation Group Full time

    Precision Aviation Group (PAG) is a leading provider of products and value-added services to the aerospace and defense industries worldwide. With 850,000-square-feet sales and services facilities in the United States, Canada, Australia, Singapore, Brazil - PAG's 23 locations and customer-focused business model serve aviation customers through Supply Chain...

  • Partner Marketing Analyst

    4 days ago

    Atlanta, United States Salesforce Full time

    Job Summary: We are seeking a dynamic and results-driven Partner Marketing Analyst to join our partner-facing marketing team. In this role, you'll be pivotal in nurturing our partner ecosystem through effective communication channels, with a strong emphasis on email marketing using Pardot. The ideal candidate is someone who has a passion for building...

  • Marketing Digital Communications Lead

    1 week ago

    Atlanta, United States Marketing Deluxe Full time

    The Coca-Cola Company is embarking on a Marketing Transformation to transform our Marketing into the critical driver of our growth algorithm. TCCC has recently set up a Marketing Transformation Management Office to orchestrate and accelerate the transformation. A critical component of this acceleration is Change Leadership and Communications. The ambition of...

  • Marketing Communications Specialist II

    1 week ago

    Atlanta, United States Tech Providers Full time

    Position: Marketing Communications Specialist II Location: Atlanta, GA 30354 [Hybrid - ( 2 days/week onsite this year) (next year will be 3 days per week in-office) Duration: 12 Months Contract5% travel time required.Position Objective: The Marketing Communications Specialist contractor role will support our Direct Communications team by contributing to the...

  • Marketing Communications Specialist II

    2 weeks ago

    Atlanta, United States Tech Providers Full time

    Position: Marketing Communications Specialist II Location: Atlanta, GA 30354 [Hybrid - ( 2 days/week onsite this year) (next year will be 3 days per week in-office) Duration: 12 Months Contract 5% travel time required. Position Objective: The Marketing Communications Specialist contractor role will support our Direct Communications team by contributing to...

  • Marketing Communications Specialist II

    2 weeks ago

    Atlanta, United States Tech Providers Inc. Full time

    Position: Marketing Communications Specialist IILocation: Atlanta, GA 30354 [Hybrid - ( 2 days/week onsite this year) (next year will be 3 days per week in-office)Duration: 12 Months Contract 5% travel time required. Position Objective:The Marketing Communications Specialist contractor role will support our Direct Communications team by contributing to the...

  • Digital Marketing Specialist

    3 weeks ago

    Atlanta, United States Robert Half Full time

    The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and/or services. This candidate will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.Key Responsibilities:Plan...

  • Marketing Program Specialist

    3 weeks ago

    Atlanta, United States Spelman College Full time

    As the Marketing Program Specialist, you will work with the Marketing Program Manager to aid in the execution of global marketing plans. Supporting the Marketing Program Manager, who is responsible for management of the schedule and execution of marketing plan activities, you will help manage coordination of plan deliverables among team members as well...