Marketing Manager

3 weeks ago

Redwood City, United States CareerBuilder Full time

Description

Why The Grand Bay Hotel San Francisco?
Grand Bay Hotel have a deep belief in our people, encouraging them to apply their energy, passion, and unique abilities to make our hotel run remarkably. When that happens, our guests experience The Grand Bay Care.
Our guests benefit from what each associate does as a part of this shared vision. We live the belief that we are successful because of our associates and that every role is important. As you grow, so does the Grand Bay Hotel and Crescent, an industry-leading ideal.
We value you and what you do.

Our goal is to hire the best people and prove that we are the only place you will ever want to work. Join us on that journey and explore the opportunities with us.
We are looking for a Marketing Manager with a passion for hotel marketing and can see opportunities everywhere. This person will focus on driving revenue and innovation and can adapt and modify plans as market conditions change. This role will create new content and campaigns to increase revenues for our hotel rooms and outlets.
What will you be doing?
Social Media
Overall The marketing Associate should create and drive a social media strategy that supports the property with oversight from the DOSM and support as needed from the Corporate Sr Digital Strategist
Understanding of social media marketing best practices and strategy across all major social media platforms (Facebook, Instagram, and Twitter)
Understanding of the best practices for hotels/restaurants/hospitality brands within the social media space and the ability to implement those practices across all channels
Ability to create professional, relevant, and on-brand content to be published to all profiles
The ability to strategically think and implement a plan on social media channels that will support brand awareness and more extensive sales & marketing goals
Ability to set goals and benchmarks for social media success and the ability to strategically plan on how to meet those goals
Ability to competently engage and respond to guest comments and messages across all platforms; knowledge of how to handle a guest crisis should it arise via social media
Competency in using or learning additional social media tools - Hyp3r, Sprout Social, etc.
Email Marketing
Manage the Email Marketing strategy targeting business travel audiences to drive revenue, develop loyal customers and convey necessary business information.
Development of email campaigns including timeline, content, targeting, and management of e-blast tool.
Content Management
Website Content - responsible for reviewing and updating website content, ensuring the best practices are implemented.
Responsible for providing the digital vendor with content ideas, upcoming events, and assets (i.e., photography)
Advertising Content - responsible for reviewing, providing actionable feedback, and approving paid advertising copy, display advertisements, and social media advertisements
Coordination with Sales, Operations, and Revenue Management on packages, offers, and promotions in line with the hotels needs.
Managing online brand, ensuring brand messaging / pillars are pulled through the websites and digital marketing
Oversee the process of photoshoots and implementation of new images for hotels following a photo shoot. Oversee the process of auditing brand sites, Social pages, review sites, etc.
Public Relations

Assist DOSM with planning and executing PR-worthy activations, programming, amenities, packages, etc.

Support DOSM with communication with PR agency when needed - for example, assistance with coordinating media visits

Branding
Ability to utilize branding documents provided by branding company to help understand brand story and identity; ability to pull that brand identity through effectively and accurately to other tasks
Whats Required?
Working knowledge of social media channels
Must have some marketing experience, preferably within the hotel industry.
Knowledge of:
Email & Newsletter Tools
Content Management Systems (Website)
Customer Relationship Management (Email) System
Creative Tools (Canva, Adobe Photoshop)
Comfortable working with property management, revenue, and analytics.
Excellent written & verbal communication skills
Knowledgeable about current industry & technology trends
Comfortable with copywriting, taking photos for social and straightforward design in Canva
You must be organized, have excellent attention to detail, and have strong follow-thru
You are self-motivated and proactive
You are a team player and know how to be scrappy
Problem solver and a creative thinker
Ability to work a flexible schedule to include nights, weekends, and holidays as needed
The role will report to the Director of Sales & Marketing
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
Source: Crescent Hotels & Resorts

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