TPO Social Media Manager

PENNYMACPennymac is (NYSE: PFSI) is a specialty financial services firm with a comprehensive mortgage platform and integrated business focused on the production and servicing of U.S. mortgage loans and the management of investments related to the U.S. mortgage market. At Pennymac, our people are the foundation of our success and at the heart of our dynamic work culture. Together, we work towards a unified goal of helping millions of Americans achieve aspirations of homeownership through the complete mortgage journey. A Typical DayThe ideal candidate will be a savvy marketer with a proven track record of developing and executing successful B2B social media strategies, preferably within the wholesale mortgage or a relevant B2B financial services industry. This individual will be responsible for developing and executing an overarching social media strategy to monitor and build Pennymac TPOs brand presence across several social channels and multiple individual and corporate accounts. This role requires someone who can carve new paths and lead the development of a strong and creative social content strategy, collaboratively producing compelling and on-brand social media content with creative teams and internal stakeholders. The TPO Social Media Manager will: Develop and execute dynamic organic and paid social media strategies aimed at increasing mortgage broker acquisition, engagement, usage and loyalty. Manage content strategy and calendars, post scheduling, community engagement, social media trend ideation and research, platform best practices, and innovative techniques for enhancing overall brand presence and executive visibility Proactively monitor and analyze Pennymac TPOs social media channels, brand and executive mentions, and industry trends to identify opportunities to elevate Pennymac TPOs brand and drive TPO business Supervise and engage with online communities including private broker Facebook groups. Foster positive interactions, address inquiries with industry expertise, build brand advocacy, and strategically amplify the thought leadership of our executives to reinforce our position as an industry leader and ultimately drive the TPO business Lead the development and execution of social media prospecting initiatives to drive business growth for sales professionals Track, analyze, and report on key social media metrics, providing actionable insights and recommendations for continuous improvement and optimization Collaborate cross-functionally with sales, marketing, creative, legal teams, and other internal and external stakeholders (including agencies or partners, etc.) to ensure consistent strategy and brand messaging with flawless, compliant execution What Youll BringBachelor's degree, preferably in Communications, Marketing, Journalism, Business or comparable discipline 5+ years of demonstrated experience in B2B social media management, with a strong preference for experience within the wholesale mortgage lending, including a proven track record of successful social media prospecting and lead generation Demonstrated experience managing both corporate and individual social media accounts to enhance engagement and drive results Proven ability to connect social media metrics to business objectives, such as lead generation and partner growth Proficiency with industry-standard tools for social media distribution, research, and tracking Professional attributes include strategic thinking, written communications, ability to multitask, attention to detail, project management, adaptability, organizational skills Demonstrated strong project management skills & proven track record at delivering timely and accurate information in a fast-paced environment Ability to monitor and respond to any crisis communication on our social media and reputation management platforms outside of regular working hours Financial services and/or mortgage industry and applicable regulatory guidelines preferred Why You Should JoinAs one of the top mortgage lenders in the country, Pennymac has helped over 4 million lifetime homeowners achieve and sustain their aspirations of home. Our vision is to be the most trusted partner for home. Together, 4,000 Pennymac team members across the country are guided by our core values: to be Accountable, Reliable and Ethical in all that we do. Pennymac is committed to conducting a business that makes positive contributions and promotes long-term sustainable growth and to fostering an equitable and inclusive environment, where all employees and customers feel valued, respected and supported. Benefits That Bring It Home: Whether you're looking for flexible benefits for today, setting up short-term goals for tomorrow, or planning for long-term success and retirement, Pennymac's benefits have you covered. Some key benefits include: Comprehensive Medical, Dental, and Vision Paid Time Off Programs including vacation, holidays, illness, and parental leave Wellness Programs, Employee Recognition Programs, and onsite gyms and cafe style dining (select locations) Retirement benefits, life insurance, 401k match, and tuition reimbursement Philanthropy Programs including matching gifts, volunteer grants, charitable grants and corporate sponsorships We value the hard work and dedication of our employees. In addition to a competitive salary, positions may offer bonus opportunities. To learn more about our benefits visit: https://pennymacnews.page.link/benefits For residents with state required benefit information, additional information can be found at: https://www.pennymac.com/additional-benefits-information Compensation: Individual salary may vary based on multiple factors including specific role, geographic location / market data, and skills and experience as defined below: Lower in range - Building skills and experience in the role Mid-range - Experience and skills align with proficiency in the role Higher in range - Experience and skills add value above typical requirements of the role Some roles may be eligible for performance-based compensation and/or stock-based incentives awarded to employees based on company and individual performance. #TPO Salary $75,000 - $130,000 Work Model OFFICE #J-18808-Ljbffr