Associate Director, Marketing, Lung Tumor Focus
3 weeks ago
At AstraZeneca, we turn ideas into life-changing medicines. Working here means being ambitious, thinking big, and working together to make the impossible a reality. We're seeking an Associate Director for our Oncology Business Unit, focusing on Lung Tumor Marketing. This role is pivotal in developing and implementing a tumor level strategic plan for the US across and above lung cancer indications. You'll be part of fulfilling our ambition to be world leaders in Oncology, delivering the value and potential of our game-changing pipeline
This position is based at our Gaithersburg, MD campus.
Accountabilities:
As the Associate Director, you will develop plans and priorities across and above brand at the tumor level to ensure franchise success and launch readiness. You'll lead workstreams to deliver OneLung targeting and reporting, align indication segmentation inputs, and assess channel effectiveness and KPI tracking to ensure resource maximization. You'll also collaborate closely with cross-functional partners for the development and executions of aligned lung cancer tumor strategy, capitalizing on cross-brand synergies.
Essential Skills/Experience:
Bachelor's Degree in relevant field
5 years' confirmed experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, planning
Prior in-line marketing experience
Desirable Skills/Experience:
Advanced degree in Life Science, MBA, Medical, or Pharmacy
Oncology experience
Knowledge of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy partners
Strong Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
Launch experience
When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
Why AstraZeneca?
As Commercial Leadership within Oncology, our ability to effectively and creatively market our products and lead our business has a meaningful impact. It powers our business to lead the way for the industry and to impact more lives. making a difference to those living with cancer. We are driven by an entrepreneurial spirit, enabling us to proactively take initiatives, speak up and see first-hand the difference we've made. We embrace continuous change and improvement, encouraged to think differently and develop game-changing ideas. At the forefront of the fast-moving Oncology industry we ensure rapid decision-making and laser-focused investment.
Ready to make your mark on the healthcare ecosystem? Apply today and join us in building the future of Oncology
Date Posted
03-May-2024
Closing Date
02-Jun-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.
AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.
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Gaithersburg, United States AstraZeneca Full timeJob DescriptionAt AstraZeneca, we turn ideas into life-changing medicines. Working here means being ambitious, thinking big, and working together to make the impossible a reality. We're seeking an Associate Director for our Oncology Business Unit, focusing on Lung Tumor Marketing. This role is pivotal in developing and implementing a tumor level...
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