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Senior Manager, Content Marketing

4 months ago

Syracuse, United States IMPEL Full time

Description

Reports to

VP of Marketing

Key Partnerships

Marketing, Product, members of the leadership team

Mission & Vision

We transform the entire vehicle buying and ownership experience by harnessing the full potential of AI-powered digital engagement technology. Impel's fully integrated platform leverages the industry’s most powerful Large Language Models (LLMs) and generative AI to enable vehicle retailers of all types and sizes to engage, educate, and influence consumers at every touchpoint in the customer lifecycle.

Company Overview:

Impel is a leading provider of innovative software solutions for automotive dealers, wholesalers, OEMs, and marketplaces and provides the industry’s most advanced digital engagement platform. Our end-to-end omnichannel solution leverages proprietary shopper behavioural data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. We’re moving the auto shopping experience forward by delivering better customer experiences for better business results. Our cutting-edge products have transformed businesses across the globe, and we're looking for a dynamic Software Sales Representative to join our UK team and drive growth.

Job Summary:

Impel’s Senior Content Marketing Manager (CMM) will possess the ability to think both creatively and analytically. Responsibilities will include formulating content strategies and topic clusters, producing and publishing content, writing, optimizing content for SEO, working cross-functionally to generate content ideas, and managing content across all platforms, among other tasks. Our ideal manager will be thoughtful but fast-moving, data-driven, scrappy, articulate and results-oriented. The CMM will be comfortable finding creative and inventive ways of building an online and industry presence, as well as using analytics in the formulation and measurement of a content strategy. Content forms include (but are not limited to) white papers, content offers, blogs, multimedia articles, website content, collateral and social posts.

Our Values

Relationships – We are dedicated to transparency, open communication and building trust that lasts beyond a transaction.

Grit – We approach every activity and opportunity with tenacity and tireless execution.

Results – We achieve success for our partners and take personal accountability for everything we do.

Energy – We never settle, we constantly seek out new ideas with ambition and enthusiasm.

Inventiveness – We lead with curiosity, which drives us towards continuous learning and innovation.

Passion – We share an entrepreneurial spirit that inspires us to go above and beyond everything we do.

Salary Description

Competitive in geographical markets, globally. #J-18808-Ljbffr