Customer Insights Data Analyst

2 weeks ago

Pittsburgh, United States System One Holdings, LLC Full time
Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: flavia.martins@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly.

*** Job location: 77 Hot Metal Street, Pittsburgh, PA 15203 ( hybrid work schedule )

Customer Insights Data Analyst - Loyalty and Retention :

- Support the Sr. Manager on all initiatives, campaigns, seasonal plans, and other projects by using data to help shape the approach to increasing customer lifetime value.

- Monitor ongoing loyalty program KPIs to diagnose program performance and uncover opportunities to improve overall loyalty and retention metrics.

-Identify actionable growth opportunities within key strategic customer segments that will increase member value through our ability to identify, enroll, and nurture customers.

- Support pre/post seasonal, quarterly, and annual retrospectives to stimulate benchmarking and future business plans.

- Analyze marketing campaigns results and providing clear recommendations, conclusions and read outs for broader team consumption.

- Provide ad-hoc customer analyses to address specific business questions from stakeholder groups in support of the loyalty program.

- Provide strategic and tactical customer insights to inform long-term strategy, near-term campaigns, and future benefits that support the dual-branded loyalty program.

- Offer insights across various reporting levels, including total loyalty, individual brands, specific loyalty customer groups, and more.

- Work closely with the broader loyalty/retention team in setting the strategy through the use of customer data and insights.

Qualifications :

- Bachelor's Degree in a relevant discipline: Computer Science, Information Systems, Data Science, Information Technology, Statistics, Mathematics, or a directly related field;

- Experience performing data analysis using various statistical techniques, preferably experience with customer information data mining / customer data analysis to drive marketing strategies in a retail organization that sells through multiple channels, such as physical brick-and-mortar stores and various online platforms / digital marketplaces such as e-commerce websites and mobile applications

- Hands on experience with data visualization and business intelligence software - ideally experience with Tableau, but can consider MS Power BI or possibly QlikView/Qlik Sense, MicroStrategy, SAP BusinessObjects

Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: flavia.martins@systemone.com for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly.

AEO

#M1

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