VP - Marketing

4 weeks ago

Plano, United States Catalyst Corporate FCU Full time

Full Time, Permanent Opportunity for VP - Marketing (Must be local to PLANO, TX)

Catalyst and Your Career

At Catalyst Corporate Federal Credit Union, our mission is to be a premier innovative corporate credit union, providing exceptional member value in an efficient, safe and sound manner.

To accomplish this, we actively pursue talented individuals capable of making a positive impact on member credit unions, and we do our best to retain these employees. Among the ways we do this are generous benefits, a safe work environment and promotion of a strong work-life balance. We believe in our employees’ success, and the average employee tenure of 14 years suggests that our employees feel the same way

The Work Itself

As the Vice President of Marketing at Catalyst, you will play a pivotal role in shaping and executing the marketing strategy to drive business objectives and elevate our brand presence in the marketplace. This position offers an exciting opportunity for an experienced marketing leader to lead a talented team, leverage the latest digital marketing techniques, and make a significant impact on our company’s growth.

The primary focus of this role will be to develop and execute strategic marketing initiatives leveraging a deep understanding of B2B marketing best practices. This includes providing digital marketing leadership by overseeing the implementation of SEO, SEM, email marketing, content marketing, social media, and other channels to optimize lead generation, customer acquisition, and engagement.

The person in this role will be a champion for brand identity, ensuring consistent messaging across all channels and touchpoints including digital, press, trade shows, and other opportunities. This role is also responsible for oversight of all non-marketing member communications including bulletins, newsletters, and organization-wide publications.

As the primary touchpoint for public relations, the VP of Marketing is responsible for planning, coordinating, and producing Catalyst’s public events, maintaining media relationships, and promoting speaking opportunities.

The person in this role must have a strong background in performance analysis and reporting to evaluate the effectiveness of the overall marketing strategy and make adjustments as necessary using KPIs and performance metrics.

The Talent You Bring

The Essential Requirements:

Bachelor’s degree in marketing, journalism, general business, or related field. Minimum of ten years of experience in marketing for an organization with at least a regional reach Minimum of five years working in a business-to-business environment. Minimum of five years experience with digital marketing tools and SEO. Must possess excellent communication skills, including writing, editing and presentation capabilities for marketing, public relations, and communication purposes. Must be attuned to media and advertising and develop and maintain relationship with professionals in those fields. Strategic thinker with a results-oriented mindset and a demonstrated ability to develop and execute effective marketing strategies. Must understand market research processes The ability to work with peers, a senior management team and others to determine and achieve organizational goals. Experience managing staff and organization-wide projects. Must possess a good working knowledge of Salesforce and its B2B marketing analytics platform. An understanding of UI/UX and other aspects of digital presentations Additional skills and experience are a plus:

More than five years of experience in marketing for an organization with a national reach. Graphic sensibilities. Minimum of ten years supervisory experience. How We'll Have Your Back

Catalyst Corporate’s compensation structure offers market-competitive base pay. However, Catalyst's full compensation package is more than just your paycheck and is meant to support and improve your personal and professional life, including:

Time Away : Federal Holidays, Vacation, Sick Time, and Parental Leave, as well as time off for volunteering. Planning for the Future:

401K retirement savings plan with matching and company contributions. Supporting your Health & Well-Being:

Flexible health and insurance options, including Medical, Dental, and Vision Insurance choices, Long and Short-Term Disability Insurance, Life Insurance, Supplemental Life and AD&D Insurance, as well as a Flexible Spending Account. Building a Family:

We were named “Best Place for Working Parents” 4 years in a row due to our commitment to family-friendly policies and practices. Work-Life Integration:

Other benefits include credit union membership, a casual work environment, paid covered parking, and an onsite fitness facility with showers. In addition, we also offer access to a variety of onsite services, such as a massage therapist and personal trainer, car wash and detail service, vehicle refueling service, and food delivery service.

Who We Are

Catalyst Corporate Federal Credit Union is a wholesale cooperative financial institution that serves 1,400+ credit unions across the country. Catalyst Corporate provides its members with core financial services and back-office support, including payments, liquidity, investment and balance sheet management solutions. For more information, visit www.catalystcorp.org.

Catalyst Corporate is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. #J-18808-Ljbffr

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