Head of Customer Lifecycle Marketing

3 weeks ago


Mountain View, United States Atlassian Full time

Working at Atlassian

Atlassians can choose where they work whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

What you'll do

  • Accountable for overall Net new customer, PEU, MAU, Pipeline, MRR OKRs for the Market you serve.
  • Develop a comprehensive market demand strategy that encompasses campaign investment and channel mix to effectively generate new and expansion revenue across the market.
  • Lead a team of lifecycle and campaign marketers focusing on multi-channel campaign execution to drive pipeline and revenue impact.
  • Enhance the marketing campaign management function by actively engaging in execution, while also providing guidance and support to the team to improve efficiency across multiple channels.
  • Collaborate with the sales team to develop a comprehensive approach toward strategy, targeting, lead follow-up, and conversion.
  • Collaborate with the marketing operations and analytics team to establish key performance indicators (KPIs) for monitoring campaign and market performance on a daily, weekly, and quarterly basis. Regularly refine strategies based on initial successes and obstacles, make necessary adjustments as needed, and optimize for the best results.
  • Recommend new systems and processes to track & monitor campaign performance and influence on revenue .
  • Scale and maintain an optimal team structure, knowing when to bring expertise in-house vs outsourcing critical skills.
Your background
  • 10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution.
  • Proven success in building, developing, and leading growth and demand generation teams.
  • Identify and solve business problems with an inquisitive mindset, looking to question assumptions, and bringing creativity to drive business value.
  • Demonstrate strong influencing ability and presence with the Executive Leadership team.
  • Have the communication skills to convey complex ideas with clarity, confidence, and authority.
  • A self-starter who thrives in a fast-paced, high-growth start-up environment.
  • Hire, develop, and lead an inclusive, engaged, and high-performing team.
  • Passionate about providing exceptional prospect and customer experiences.

About you

You've led marketing teams in B2B SaaS companies and possess a unique blend of PLG and Sales-led growth demand generation expertise. You're a passionate, self-starter with a no-bullshit, can-do attitude. You're eager to jump in and get things done but don't get flustered in a fast-paced and often changing environment. You know the SaaS funnel but you also love setting a vision and selling alongside the field. Aside from core responsibilities, you are a team player and the team you manage feels like they can deliver the best work of their lives under your leadership.

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