Marketing Specialist
1 month ago
Otter Tail Power Company
Published: February 28, 2024 (7 days ago)
At Otter Tail Power, our employees help us support the communities we serve by producing reliable, low-cost, and environmentally responsible electricity. Our employees ensure that our customers and communities have the power they need for modern life.
In this role, the successful candidate will develop and manage the advertising plan and strategy for our energy efficiency, demand response, electrification, and electric technologies programs and services. You’ll thrive in this role if you enjoy:
Designing persuasive advertising campaigns, promotional events, and educational programs.
Managing relationships with advertising agencies, web design firms, consultants, and contracted service providers.
Maintaining web and other digital channels to improve the customer experience.
Understanding customers through market research.
Qualifications:
We’re seeking candidates with a passion for developing creative, impactful marketing strategies that will influence customers and optimize customer experience. Alignment with our core values of Integrity, Community, Safety, Resourcefulness, Customer Service and People is a must. There’s a lot of innovation in our industry and we want positive, can-do people who can explore different paths to achieve an outcome.
Some examples of what we’re looking for include:
Ability to balance and prioritize several initiatives at one time. Detailed planning, coordination, and communication skills will be necessary to succeed.
Knowledge of marketing, branding, social media, advertising, and public relations.
Excellent communication and interpersonal relationship skills as you work to partner with and influence internal and external teams, stakeholders, and customers in multiple market segments to implement and manage programs.
An independent thinker who is excited and driven to solve problems in creative ways.
A bachelor’s degree in communications, marketing, business administration, or related field, or two years of relevant experience will be preferred.
Selected candidates will be required to complete a pre-interview assessment.
We believe employment is a partnership and to support our employees’ success, we offer a competitive wage and benefit package, health insurance, as well as training, career development, and mental health resources and support.
We offer a competitive wage and benefit package. Position is located in beautiful Fergus Falls, MN and offers hybrid work opportunities. To apply, visit our careers page at otpco.com . We’ll accept applications through March 15, 2024.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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