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Content Marketing Specialist

1 month ago

Brookfield, United States Pentair Full time

Job Description

At Pentair, you will work along-side passionate problem-solvers who are committed to the future of our planet. We put our purpose into practice, inspiring people to move, improve and enjoy life’s essential resources for happier, healthier lives. From our residential and business water solutions to our sustainable innovations and applications, our 11,250 global employees serve customers in more than 150 countries, working to help improve lives and the environment around the world.

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, a generous 401(k) and ESPP to help you save for retirement, plus paid time off and wellness programs to encourage a healthy work/life balance.

We have an opportunity for a Content Marketing Specialist to join our Residential Water Treatment (RWT) Marketing team. This global business manufactures residential and commercial water softening and filtration solutions to help customers improve and enjoy water. In this role, you will truly own the content creation from planning to execution to bring your content vision to life Plus, you’ll collaborate with a range of partners internally and externally to develop compelling content, on time and on budget, which engages customers in B2B and B2B2C channels (professional, wholesale, retail, and e-tail). The ideal candidate will be adept at copywriting, content creation, brand differentiation, and creative problem-solving across a broad range of digital and offline touchpoints.

You can work a hybrid work schedule for this role, with 3 days/week in-office in Brookfield, WI. ***

You Will

Plan, execute, and manage content creation initiatives for digital and offline channels; aligned to content strategies, campaign, and business goals; that culminate in the delivery of new content that is engaging, relevant and on brand. Collaborate in the planning and creation of content in support of new product launches and demand generation initiatives including integrated marketing campaigns, channel/partner programs, email marketing, trade shows, and other events. Develop and distribute marketing collateral and sales enablement tools including print and digital advertising, product packaging and literature, web content, brochures, videos, presentations, newsletters, catalogs, training materials, and more. Own the development, review, and approval of content in collaboration with agency partners, internal subject matter experts and other project stakeholders. Manage related projects and workflows; this includes proactively communicating with stakeholders in a transparent manner, managing priorities, meeting set deadlines, and delivering within prescribed budgets.

Key Qualifications

Have earned a Bachelor's (B.A. or B.S.) in Communications, Journalism, Marketing, or related field. Have 3-5 years of professional experience in marketing communications and/or content creation. Have a strong understanding of marketing communication channels, with particular strength in digital content creation/writing and demand generation campaigns. Ability to understand and translate technical concepts, applications, and product offerings into easily digestible, compelling messaging. Outstanding organizational and project management skills, attention to detail, and ability to multi-task.

Pentair is an Equal Opportunity Employer

Diversity And Inclusion

With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. Race, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity.

We take ongoing action to improve the diversity of our workforce by:

Ensuring leadership involvement and ownership Attracting and retaining diverse talent at all levels Fostering a globally aware, inclusive culture Ensuring our practices are fair and non-discriminatory

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