Sr Mgr, Marketing Analytics

3 weeks ago

Fort Lauderdale, United States AutoNation Full time

AutoNation Headquarters Position Summary: The Senior Manager of Web Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, statistical methods, and data visualization techniques to derive actionable insights that drive business decisions. The ideal candidate will have a strong analytical mindset, exceptional communication skills, and a proven track record of leveraging data to improve online customer experiences and drive revenue growth. Responsibilities: Create and implement strategic guidance for analyzing and interpreting website traffic, user flow, and conversion data. Deliver timely, accurate, insightful reporting on user interactions, behavior flows, and website metrics. Develop and define key (website) performance indicators (KPIs) and work with leadership to establish benchmarks for website performance, user engagement, and conversion rates. Optimize website metrics dashboards to monitor traffic, behavior, and conversion funnel performance. Conduct in-depth analysis of complex website data using diverse data sources to identify trends, patterns, and opportunities for optimization. This will include the ability to build SQL queries to deep dive into the data to build analysis, user funnels and journeys. Collaborate with cross-functional teams, including marketing, product, and IT, to identify opportunities to improve website functionality and user experience. Provide insights and recommendations to senior management based on data analysis, including A/B testing, segmentation analysis, and cohort analysis. Stay current with industry trends and best practices in web analytics and recommend new tools and techniques to enhance analytical capabilities. Lead the implementation and integration of web analytics tools and technologies, ensuring accurate data collection and reporting. Explore and integrate new data sources to enhance the organization's ability to make data-driven decisions, optimizing business performance. Routinely audit data sources for variances/data gaps. For issues uncovered, investigate to determine the root cause and action plan to remediate. Qualifications: Bachelor's or master's degree in business, marketing, statistics, mathematics, computer science, or a related field. 5+ years of experience in web analytics, digital marketing, or a related field, with a minimum of 2 years in a management or leadership role. Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Must be able to demonstrate strong proficiency in using SQL to retrieve data from databases. Strong proficiency in data analysis and visualization tools such as Excel, Tableau, Power BI or Qlik. Excellent communication and presentation skills, with the ability to distill complex data into actionable insights for non-technical stakeholders. Understanding of optimization techniques, including A/B testing, multivariate testing, and personalization. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Strong leadership and team management skills, with the ability to motivate and develop team members to achieve their full potential. Company Overview AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve. Benefits Click here to learn more about our Benefits. Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you. AutoNation is an equal opportunity employer and a drug-free workplace.

#J-18808-Ljbffr

  • Sr Mgr, Marketing Analytics

    2 weeks ago

    Fort Lauderdale, Florida, United States AutoNation Headquarters Full time

    Overview: Position Summary: The Senior Manager of Web Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, statistical methods, and data visualization techniques to derive actionable insights that...

  • Sr Mgr, Marketing Analytics

    2 weeks ago

    Fort Lauderdale, Florida, United States AutoNation Full time

    AutoNation Headquarters Position Summary: The Senior Manager of Web Analytics plays a critical role in optimizing digital performance by leading the reporting and analysis of website traffic, user behavior, and conversion. This role requires a deep understanding of web analytics, statistical methods, and data visualization techniques to derive actionable...

  • Manager, Marketing Analytics

    4 weeks ago

    Fort Lauderdale, United States Life Extension Foundation Buyers Club Inc Full time

    Job DescriptionJob DescriptionThis role works closely with the Sr. Director of Marketing Analytics developing data analytics and analytical projects. This role inspires innovation and adoption of advanced analytical solutions while leading marketing analysts. Analyzing data produced by various marketing programs and campaigns along with Direct to Consumer...

  • Marketing Analytics Manager

    2 weeks ago

    Fort Lauderdale, Florida, United States Life Extension Full time

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecasts and business profit-driven insights, dashboards and visualizations? Welcome...

  • Marketing Analytics Manager

    2 weeks ago

    Fort Lauderdale, Florida, United States Life Extension Full time

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecasts and business profit-driven insights, dashboards and visualizations?Welcome to...

  • Marketing Analytics Manager

    4 weeks ago

    Fort Lauderdale, United States Life Extension Full time

    Interested in joining a Marketing Analytics team whose focus is on the development of successful cognitive augmentation products for our Marketing team, including AI-assisted product recommenders, customer churn prediction models, campaign behavior prediction models, KPI forecasts and business profit-driven insights, dashboards and visualizations?Welcome to...

  • Director - Marketing Analytics

    18 hours ago

    Fort Lauderdale, United States Virgin Voyages Full time

    The Gig: The Director - Marketing Analytics will work collaboratively with the Marketing team to ensure accuracy and maximization of all Marketing activities. The Lead will identify opportunities in segmentation and strategy behind targeting. What You Will Be Up To: Apply Advanced Analytics techniques, generating recommendations that improve marketing...

  • Sr. Manager of Accounting

    4 weeks ago

    Fort Lauderdale, United States Vaco Full time

    Sr Accounting Mgr. Cruise Ticket Revenue- Summary: The Sr Accounting Mgr. of Ticket Revenue will be responsible for the revenue recognition accounting operations by controlling, balancing, and verifying all company revenue and related transactions. Responsibilities include reviewing and approving reconciliations of all revenue account balances and...

  • Site Testing/Analytics

    6 days ago

    Fort Lauderdale, United States BGSF Full time

    Sr Digital Optimization AnalystPosition SummaryBe customer obsessed, organized, detail-oriented, analytical, and thrive in a fast- paced environment with adaptability to change.Conduct exploratory analysis of digital platform performance using both frontend digital analytics and backend data (e.g., POS, CRM) and other system data sources, identifying trends...

  • Site Testing/Analytics

    6 days ago

    Fort Lauderdale, United States BGSF Full time

    Sr Digital Optimization AnalystPosition SummaryBe customer obsessed, organized, detail-oriented, analytical, and thrive in a fast- paced environment with adaptability to change.Conduct exploratory analysis of digital platform performance using both frontend digital analytics and backend data (e.g., POS, CRM) and other system data sources, identifying trends...

  • Sr. Director, Data Science and AI

    2 weeks ago

    Fort Lauderdale, Florida, United States Zimmerman Advertising Full time

    Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or City and state must be separated by a comma followed by a space (e.g., Houston, TX )Zimmerman Advertising Sr. Director, Data Science and AI in Fort Lauderdale , Florida Overall ObjectiveThe Sr. Director Data Scientist and AI works closely with Retail...

  • Sr Search Engine Marketing

    2 weeks ago

    Fort Lauderdale, United States YHVH Group I Talent Recruitment Agency Full time

    Opportunity is based in Ft Lauderdale, FL - working 4 days onsite and 1 day remote (non-negotiable) One of the largest advertising and media agencies is seeking a Sr SEM Lead. This role is a critical position within the Digital Media team. The candidate will be focused on the development, implementation and optimization of paid search campaigns with the goal...

  • Sr Search Engine Marketing

    2 weeks ago

    Fort Lauderdale, United States YHVH Group I Talent Recruitment Agency Full time

    Opportunity is based in Ft Lauderdale, FL - working 4 days onsite and 1 day remote (non-negotiable) One of the largest advertising and media agencies is seeking a Sr SEM Lead. This role is a critical position within the Digital Media team. The candidate will be focused on the development, implementation and optimization of paid search campaigns with the...

  • Sr Search Engine Marketing

    3 weeks ago

    Fort Lauderdale, United States YHVH Group I Talent Recruitment Agency Full time

    Opportunity is based in Ft Lauderdale, FL - working 4 days onsite and 1 day remote (non-negotiable)One of the largest advertising and media agencies is seeking a Sr SEM Lead. This role is a critical position within the Digital Media team. The candidate will be focused on the development, implementation and optimization of paid search campaigns with the goal...

  • Senior Art Director

    2 weeks ago

    Fort Lauderdale, Florida, United States 919 Marketing Full time

    Job DescriptionJob DescriptionSalary: 100K+ DOESenior Art Director What we offer 919 Marketing, the fastest growing franchise marketing agency in the country according to Inc 5000, offers a flexible, remote/hybrid/in-office schedule and a fun, creative work environment As a team servicing high visibility national accounts, there is no limit for...

  • Sr. Digital Marketing Specialist

    7 days ago

    Fort Lauderdale, United States TLF Apparel Full time

    Job DescriptionJob DescriptionTLF’s Sr. Digital Marketing Specialist will drive brand awareness and sales via customer acquisition strategies for www.TLFapparel.com and TLF’s Custom App. As an expert in digital media advertising and buying, D2C lifecycle marketing, and conversion optimization, you will use your expert knowledge in web, marketing,...

  • Marketing Operations Manager

    3 days ago

    Fort Lauderdale, United States Enhance Health PLLC Full time

    Position: Marketing Operations Manager Location: Sunrise, FL Job Id: 182 # of Openings: 1 Sr. Marketing Operations Manager Enhance Health is a rapidly growing organization poised for explosive growth through the creation of meaningful insurance sales conversations. As a startup- your talents and vision can make a real impact on the company's future. You'll...

  • Search Engine Marketing/Analytics Manager

    3 days ago

    Fort Lauderdale, United States https:axiominnovates.comsitemap.xml Full time

    The Axiom Way We are a small nimble marketing consultancy that works with the belief that Creativity, Innovation, and Technology are the growth engines of all good companies. That not only applies to our business model but to our clients as well. As young start up, we are able to pursue clients that are a great fit, not just to make money. We are looking for...

  • Sr HR Sales Compensation Manager

    7 days ago

    Fort Lauderdale, United States AutoNation Headquarters Full time

    Overview: Join AutoNation as a Senior Sales Compensation Manager ! Are you ready to dive into the dynamic world of automotive retail? We're on the lookout for a savvy Senior Sales Compensation Manager to support our dealership and non-dealership business segments. Based at our headquarters in sunny Ft. Lauderdale, FL, this role is your ticket to an exciting...

  • Sr. Paid Social Media Buyer

    4 weeks ago

    Fort Lauderdale, United States Zimmerman Advertising Full time

    Job DescriptionOverall ObjectiveWe are looking for a highly motivated individual with an acute attention to detail, highly organized, strong problem-solving skills, and proficiency in MS Excel to join our rapidly growing Paid Social team. The Sr. Paid Social Media Buyer works closely with Digital Media, Account Services, and Analytics teams to execute paid...