Global Marketing Manager
1 week ago
Job Description
Job Description Description:
Position Overview:
Are you passionate about marketing? Do you expect excellence of yourself and those around you? Do you have demonstrated experience in product launches and conceiving, executing, and implementing creative and effective marketing campaigns? Does the idea of driving results for a leading global provider of fitness equipment excite you? If so, wed love to talk to you.
Under the direction of the Director of Commercial Marketing, the Global Marketing Manager - Product | Commercial is someone who successfully develops and implements product launch campaign to support our commercial fitness brand in the diverse global environments and channels we serve. The successful candidate will be task-oriented with a strong background in project management, with proven leadership working with cross functional teams and creating and implementing marketing campaigns.
Responsibilities:
Support all elements of our comprehensive marketing program with these specific areas of focus:
Product marketing
Product launches: work with product development teams to create and execute launch packages for commercial product and product lines based on a deep understanding of various market and customer needs
Software updates and technology integrations: work with tech team to effectively create and execute software update and technology integration communication and assets packages to further enforce our commitment to our customers and the user experience.
Determine global positioning and key messages of new and existing products and solutions across brand for commercial segments
Establish and manage marketing launch plans and product repositioning plans from start to finish
Identify opportunities to develop new assets, refine messaging and launch new campaigns that drive business growth for existing products and solutions
Develop sales enablement materials -- product demos, videos, webinars, collateral, landing pages, and web content and educate them on how and what to use.
Manage all product catalogs in cooperation with the product and creative teams
Develop and deploy after-sales communications campaigns that commercial customers can use to promote and market new Matrix products or programs directly to their membership bases.
Work closely with the product training and education team to ensure best brand representation for all collateral and presentations
Support group education and programming, acting as a liaison between the group education team and strategic marketing teams to develop programming support and comprehensive marketing plans
Sales support
Work with global strategic account sales teams to identify areas where global marketing can better support their efforts in the field with product-specific campaign and assets
Identify opportunities to best support our global subsidiaries social media and content marketing programs for our commercial business
Act as a strong brand advocate to ensure adherence to the guidelines and voice of the Matrix commercial brand strategy
Miscellaneous
All other projects as assigned
Requirements:
Education:
Minimum of four-year degree (or equivalent) in business, marketing, or other related field related.
Experience:
A minimum of 4-6 years of experience in executing marketing strategies and programs
Proven project management abilities, with experience leading cross functional teams to achieve desired work product
Demonstrated experience in analyzing the market; developing and executing marketing strategies; and achieving results
Desire to exceed our customers expectations
Experience working with multiple geographies and global subsidiaries preferred
Experience managing project budgets
Other Requirements:
Occasional travel may be required, domestic (1-2 times per year) and potentially international (~1 time per year)
Excellent organizational and computer skills required
Passion for fitness and/or active lifestyle
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities.
Some of our outstanding benefits include:
Health & Dental Insurance
Company paid Life Insurance
401(k)
Paid Time Off benefits
Product discounts
Wellness programs
EOE/M/W/Vet/Disability#marketing8
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