Marketing Director

2 weeks ago

Dallas, United States FreeRange Concepts Full time

FreeRange Concepts was founded in 2011 and includes: Bowl & Barrel, Mutts Canine Cantina, The Rustic, The General Public and Joe Leo Fine Tex Mex. Our company motto is simple: CREATE REMARKABLE MEMORIES. At each of our concepts, we pioneer the freshest ideas in the dining industry. We believe, if you like to have fun, enjoy working as a team, take ownership of your actions, and have passion for what we do, success will follow.

Job Description:

We are looking for a hard-working professional with a passion for hospitality, strategic marketing and making business impact. Reporting to the VP of Marketing, this position will be responsible for all aspects of restaurant marketing including, but not limited to brand positioning, advertising, promotions, market research, public relations, technology platforms, data analysis and budget management. Primary goals for success include: awareness of the brands, traffic to stores, membership acquisition/ retention and franchisee success/ support. This position must have a player/coach mentality and be willing to drive strategy while rolling up their sleeves to execute tactical plans.
Drive strategic membership acquisition & retention efforts

  • Develops and implements best-in-class messaging, driven by strong consumer insights
  • Manage brand marketing calendar to support events, store openings, promotions and social media content
  • Strategically lead & manage marketing agency partners
  • Manage & execute email marketing program and optimize to improve performance
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Proof press releases and media alerts
  • Field local marketing requests from corporate stores and franchisees, track requests, project progress and communicate regularly back to stakeholders
  • Lead the process for creation and execution of corporate store marketing programs
  • Lead regular meetings with Franchisees and Corporate stores
  • Assist with onsite event execution as needed - occasional nights and/or weekends
  • Perform other duties as needed to support the marketing department and the company
Requirements:
  • Bachelor's Degree in Marketing + 6-8 years working in the field, or equivalent experience
  • Franchise marketing experience is required
  • Strong brand strategy and positioning experience
  • CRM and/ or loyalty experience is a strong plus
  • Proven ability to develop brand and marketing strategies and communicate with executives
  • Excellent grasp of social media and website metrics and best practices
  • Demonstrable experience with email marketing, platforms, lead generation and SEO
  • Experience in restaurant marketing preferred
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Deep understanding of marketing fundamentals and up-to-date with latest trends
  • Advanced knowledge of Microsoft Office
  • Tech savvy
  • Must love dogs
Compensation & Benefits:
  • Health, Dental, Vision
  • 401K
  • Supplemental Life & AD&D
  • Paid Time Off

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