Paid Search Specialist_
4 weeks ago
Job Description Welcome to the intersection of energy and home services. At NRG, we’re driven by the idea of a smarter, cleaner, more connected future—and the possibilities that will bring to the world and to the 7.3 million customers we serve. Vivint Smart Home, an NRG-owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes. More information is available at www.nrg.com or www.vivint.com (om/v3/\_\_http:/www.vivint.com\_\_;BJC6uDBu-zYNC1I2-GrhnIfpMmknOyEsrTNlK1jc4\_6nNZM-nqSUzWJf\_uAxK7opz5sf8nU7187pUMbDNykdv7gh7l4WJ1H3HsnFbE$) . Connect with NRG and Vivint on Facebook, Instagram, LinkedIn and X. Summary: As a Paid Search Specialist, you will be responsible for driving leads for Vivint’s largest digital marketing channel. You’ll use your expertise to optimize existing campaigns and unlock innovation and expansion. The ideal candidate will have a strong understanding of paid search platforms, excellent analytical skills, and a passion for staying up-to-date on the latest industry trends. JOB RESPONSIBILITIES: + Monitor and optimize paid search campaigns across Google and Microsoft Ad Networks + Track, measure, and report on all campaign work weekly + Manage communication and interaction for the team in a timely and consistent manner + Stay up-to-date on industry trends, competition shifts, Google updates, and valuable MarTech + Manage monthly, quarterly, and annual budgets + Achieve customer acquisition targets for both volume and efficiency + Perform regular competitive analysis and create and execute strategies as a result + Perform regular keyword research and identify net new growth opportunities + Write and test ad copy for paid search campaigns + Collaborate with other teams within the digital marketing department + Ideate landing page A/B tests to improve ad performance + Identify, execute, and implement campaign experiments and ad variations REQUIRED SKILLS: + 1 year of Paid Search marketing experience, with emphasis on search advertising and Shopping Ads + Working knowledge of advertising platforms and industry trends + Intermediate knowledge of Google Analytics/GA4 + Experience with landing page testing + Expert in Excel or Google Sheets + Working knowledge in conversion tracking MINIMUM QUALIFICATIONS: + Bachelor’s degree or equivalent experience in Digital Marketing + 1 year of experience in paid advertising Learn about the Vivint Culture (ivint.com/company/careers) and why it’s a great place to grow your career Here are some highlighted perks you should ask us about: + Free daily lunch and drinks on site + Paid holidays and flexible paid time away + Employee/Friends/Family Discounts + Onsite health clinic, gym, gaming tables + Medical/dental/vision/life coverage & 24/7 Medical Hotline + 401(k) + Employer Match + Employee Resource Groups Here are some highlighted perks you should ask us about: + Free daily lunch and drinks on-site + Paid holidays and flexible paid time away + Employee/Friends/Family Discounts + Onsite health clinic, gym, gaming tables + Medical/dental/vision/life coverage & 24/7 Medical Hotline + 401(k) + Employer Match + Employee Resource Groups WORKING CONDITIONS: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. SAFETY: We enforce a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment. Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public. Employees must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues. If you are an active Vivint employee, please apply through Workday by searching "Find Jobs". If you are an active Vivint employee, please apply through Workday by searching "Find Jobs". Vivint, an equal opportunity employer, does not consider any protected traits (e.g., race, creed, color, religion, gender, national origin, non-job-related disability, age, or any other protected trait) when hiring—under federal, state, and local laws. We are a drug-free environment. We do not conduct pre-employment drug screening; however, we do conduct random drug testing on site.
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