Marketing Analytics

4 weeks ago

Los Angeles, United States Ruggable group Full time

Job Summary:

As a Manager for Ruggable’s Marketing Insights team, you will play a critical role in developing performance visibility and enabling data-driven decisions throughout the company. We are looking for a highly quantitative self-starter who thrives in a fast-paced environment and seeks ownership of functional data initiatives from start to finish. In this role, you will have the opportunity to own development of measurable KPI metrics, drive strategic Marketing initiatives, and be the primary point of contact with internal stakeholders. The right candidate will be excited about meeting aggressive goals and owning the data strategy to keep pace with a quickly evolving DTC landscape. If that sounds like you, this is an opportunity to join a results-focused team building a suite of tools to enable the long-term success of Ruggable.

What You’ll Do:

Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels

Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention

Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase

Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc.

Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders

Own delivery of new data sources by identifying scope, priorities, roadblocks and best practices and work cross functionally to overcome any blockers or common pitfalls with the data

Provide guidance to direct reports, other team members and internal stakeholders on best practices for leveraging data

What You’ll Need to Have:

Required:

4+ years of hands-on experience working in an analytics role within an organization (ideally a high-growth DTC startup)

1+ years of managing direct reports in analytics and insights role

Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business

Advanced experience with SQL and data visualization or business intelligence tools (Looker)

Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc.

Experience working with data engineering and external vendors to identify and onboard new data sources

Excellent written and verbal communication with impeccable attention to detail

Hard-working team player motivated to identify challenges and implement solutions

Preferred:

Experience with forecasting

Experience with AWS

Familiarity with version control software (e.g. Github)

Experience designing and understanding A/B tests

Excitement for start-ups and building from the ground up

Compensation:

$130,000 per year base salary

An annual bonus percentage that varies based on level of role

Employer matching (up to 3% of base salary) for company sponsored 401K plan

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