Marketing Coordinator
3 weeks ago
Job Description
Job Description
We are seeking a Marketing Coordinator to join our in-house team for intense marketing campaigns via online, radio & tv This is NOT your typical marketing position where you just say "123, abra cadabra." This is for serious-minded individuals who take pride and passion in marketing, promotion & advertising - and communicating ideas with a
RESULTS oriented approach .
You will be responsible for creating and managing
- Online marketing campaigns & paid ads via FB/IG/YouTub
- Gathering analytics and metrics from these campaigns
(costs/conversions/clicks)
- Making decisions (on the fly) of what works/doesn't work,
- Outlining strategy for these campaigns - how to get our message out to the audiences - in different formats - online, radio & tv & billboard, news outlets, etc.
- Gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.
Responsibilities:
Create
Online Ad Campaigns
using FB ads / YouTube Ads / IG Ads
Create
Radio/TV ad campaigns
Conduct market research to determine potential of products and services
Perform analysis of metrics,
conversions/profit/loss
Development and implement innovative & effective marketing campaigns
Translate complex data into simple graphs and text
Compile and present data for other departments
Create scripts w/ talking points, marketing messages, fb posts/ig posts / graphics to generate attention & awareness
Media buying with radio & tv outlets & other advertising spaces
Qualifications:
Previous experience in marketing/social media or radio
Familiarity with quantitative and qualitative data collection
Strong analytical and critical thinking skills
Strong communication and presentation skills
Basic graphic design skills (can be learned)
- CANVA / PHOTOSHOP
Extremely Strong understanding of social media platforms (how to make content, upload content, market content)
Ability to work well in teams
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