Associate Director, B2B Digital Marketing Operations

4 days ago

Oakland, California, United States Sirius XM Radio Inc Full time

Responsibilities

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

How you'll make an impact:

We are rapidly growing our B2B marketing efforts here at SiriusXM Media-building a team that matches the power and potential of our product suite, sales force, and listener base. As part of our growth, we are looking for our next key position: an Associate Director of B2B Marketing Operations.

Here's what we know: our marketing automation campaigns are already a highly effective channel and significant contributor into total lead pipeline. And here's what we need: someone to take it to the next level. That's where you come in. Not only will this role make an enormous impact on decision making and the bottom line, but the opportunity is unlimited. As we continue to build our integrated marketing organization, martech stack, and overall presence as an audio advertising empire, we need a marketing operations leader who can help us develop and refine our integrated marketing and measurement strategy.

As part of our team, you will own strategy, contribute into cross-functional initiatives, and lead projects from start to finish. This is a first-time role, so you also have the ability to make it your own and set up a structure to help take our organization, and your career, to the next level.

What you'll do:

* Ultimately, own marketing efficiency via across all O&O channels/platforms, driving optimal ROI across multiple audience segments and lines of business
* Work closely with Enterprise Systems to manage the tech stack for the B2B marketing team and ensure systems are properly utilized, integrated and maintained.
* Properly evaluate and develop strategy for new tools into the marketing tech stack on an as-needed basis.
* Build and optimize the full funnel marketing automation strategy including lead scoring, lead nurture programs, and regular email cadences.
* Develop and execute on a robust audience segmentation plan across the marketing automation lifecycle.
* Own the speed and efficiency of lead creation, testing out new forms, chatbot playbooks, landing page layouts, and email cadences.
* Oversee the creation and proper application of marketing attribution modeling and analytics tools to establish KPIs and regularly report on performance of marketing initiatives.
* Ensure data integrity, accuracy, and consistency across marketing systems and platforms.
* Oversee the maintenance of the systems and processes that facilitate the efficient handoff of leads from Marketing to Sales.
* Lead and build a team of CRM, marketing operations specialists, analyst, and consultants across platforms and businesses.

What you'll need:

* 8+ years of experience in marketing operations, preferably in the B2B space.
* 5+ years of people management experience required
* Strong proficiency in Marketo and Salesforce.
* Experience with Instapage, Bigmarker, Drift, Jifflenow, Funnel.io, Hubspot, and Marketo Measure/Bizible are also a plus.
* Preferable (but not required) experience in media or knowledge of the media industry.
* Strong analytical and data-driven mindset with the ability to derive actionable insights from performance data.
* Experience managing and growing a team.
* Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $105,200 to $149,300 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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