Product Marketing Manager

1 week ago

Atlanta, United States Aquent Full time
Overview

Placement Type:

Permanent

Salary:

$130K - $150K base (ETO of $165K)

Start Date:

01.01.2025

Location: Alpharetta, GA (Hybrid / Onsite 2-3 days a week)

Sponsorship: We are not accepting candidates who need employment sponsorship now or in the future.

Experience: Previous roles in Master Data Management, or Data Governance, is a must.

Salary: 130K - 150K base (ETO of $165K)

DESCRIPTION

As we enter our next phase of growth, we're seeking a Product Marketing Manager to support our account-based go-to-market strategy. As a leading Microsoft partner, we focus on master data management solutions that enable trusted data and drive business growth.

Reporting to the CMO, the Product Marketing Manager will handle product messaging, sales support, and launches, collaborating across teams to ensure strong market positioning and customer engagement. This role suits someone who thrives in a fast-paced environment, enjoys building new processes, and seeks to align Marketing and Sales for pipeline growth.

What Success in this Role Looks Like:

Within first 3 months:
  • Familiarize yourself with our product, target markets, and our industry.
  • Build rapport with marketing, product, and sales teams.
  • Deliver a 6 month 'plan on a page' for existing products.
  • Participate in win/loss analysis interviews and competitor research activities, contributing insights to marketing strategies.
Within first 6 months:
  • Play a lead role working with product management for successful product launches, creating and delivering launch materials, and showcase our innovation in the market.
  • Analysis of competitors within data management space, utilize findings to refine product messaging and develop the competitive positioning for the product portfolio.
  • Produce high-quality product marketing content (e.g., blog posts, webinars) that drive customer engagement.
  • Conduct training sessions with the sales team on updated product offerings and materials.
Within first 12 months:
  • Successfully captained multiple product launches taking full ownership of execution and cross-functional coordination.
  • Built repository of impactful sales enablement and marketing materials to support sales and marketing efforts.
  • Curated customer case studies and win/loss insight for analysis and improvement of product strategy.
  • Demonstrated measurement improvement on product positioning and market perception though consistent, high-quality execution of product marketing tactics.
  • You are providing ongoing reporting for a primary set of key performance indicators (KPIs) and provide stakeholders with actionable recommendations as it relates to performance across KPIs.
  • You have built trust with stakeholders and are fostering a culture of collaboration and knowledge sharing within the team and cross-functional departments.
Candidates in this role should have:
  • Industry Experience: You are aware of the landscape, and have led growth within Master Data Management and/or Data Governance organizations.
  • Tactical Execution: Execute daily product marketing tasks, including product positioning, messaging, and sales enablement. Conduct market research, win/loss analysis, and competitor analysis for rapid insight generation.
  • Launch Support: Drive product launch execution, coordinating cross-functional activities, creating supporting materials, and communicating updates to internal teams.
  • Sales Enablement: Develop and refresh sales enablement materials like battle cards and product one-pagers, and train sales teams on product changes and updates.
  • Content Creation and Campaign Support: Produce product marketing collateral (blogs, webinars, white papers) and support content development for marketing campaigns.
  • Customer Engagement: Lead customer engagement activities, including win/loss interviews, feedback collection, and case study creation to validate product messaging.
  • Tech Savvy: You understand analytics and a variety of programs to help tell the right story (Gong, Salesloft, Salesforce, Marketo, Chilipiper, Postal.io)
Benefits of Joining Our Team:
  • Growth on Your Terms: We support your individual career plans and growth through our company values and collaborative work environment.
  • Enjoy Where You Work: Become part of a vibrant community dedicated to your career progression.
  • Save for Retirement: We offer a 401k retirement plan with company match.
  • Stay Healthy: Enjoy comprehensive health, dental, and vision insurance plans, wellness days, and a focus on work-life balance.
  • Engaged Leadership: Our leadership team prioritizes organizational health and a healthy culture throughout the company.
Our Working Philosophy:
  • Growth Mindset: We believe in continuous learning and growth. We embrace mistakes as part of our journey.
  • Constructive Candor: We value diverse perspectives to find the best solutions.
  • Helpful: We thrive on helping our teammates succeed.
  • Get Stuff Done: We have the determination to achieve our goals, no matter the obstacles.
  • Fun is Where Fun is Made: We cherish the journey and aim to make each other laugh along the way.

Equal Employment Opportunity:

We are committed to diversity and inclusion. We welcome qualified applicants from all backgrounds, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Alternative methods of applying for employment are available for individuals with disabilities.

#app

  • Product Marketing Manager

    4 weeks ago

    Atlanta, United States TIER4 GROUP Full time

    Product Marketing Manager - Healthcare AdvisingDirect Hire Location: Hybrid in Atlanta Overview:The Product Marketing Manager will lead the go-to-market strategy and engagement efforts for our Advising product, focusing on healthcare policyholders. This role requires close collaboration with Product Management, Sales, and Customer Success to drive awareness...

  • Product Marketing Manager

    4 weeks ago

    Atlanta, United States Aquent Full time

    Location:  Candidates who live in Alpharetta, GA area to be onsite 2-3 days a week.  OR Candidates should be in CT or ET timezones with the ability to travel 1X month to HQ. Sponsorship: We are not accepting candidates who need employment sponsorship now or in the future. Experience: Previous roles in Master Data Management, or Data Governance, is...

  • Product Marketing Manager

    1 week ago

    Atlanta, United States MagMutual LLC Full time

    We are seeking a strategic, customer-focused Product Marketing Manager with strong knowledge of the healthcare industry to lead marketing efforts for our Advising product, designed exclusively for our policyholders. This role will focus on driving engagement and adoption of our Advice and Risk Management content, ensuring that healthcare policyholders are...

  • Product Marketing Manager

    1 month ago

    Atlanta, United States MagMutual LLC Full time

    We are seeking a strategic, customer-focused Product Marketing Manager with strong knowledge of the healthcare industry to lead marketing efforts for our Advising product, designed exclusively for our policyholders. This role will focus on driving engagement and adoption of our Advice and Risk Management content, ensuring that healthcare policyholders are...

  • Product Marketing Manager

    6 days ago

    Atlanta, United States Relay Payments Full time

    About Relay PaymentsRelay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces...

  • Product Marketing Manager

    1 week ago

    Atlanta, United States Relay Payments Full time

    About Relay Payments Relay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces...

  • Product Marketing Manager

    1 month ago

    Atlanta, United States Relay Payments Full time

    About Relay Payments Relay Payments is building a modern digital payment network to revolutionize the trucking and logistics industries. Trusted by more than 400,000 drivers, 100,000 carriers, and 2,000 truck stops nationwide, Relay has brought efficiency and automation to an industry historically reliant on cash, checks, and cards. Relay has joined forces...

  • Product Marketing Manager

    1 month ago

    Atlanta, United States Azalea Health Innovations Inc Full time

    IN SUMMARY... The Product Marketing Manager will play a pivotal role in driving the success of Azalea's innovative solutions. You will be responsible for crafting product positioning, developing and executing marketing strategies and working with product, sales and customer success teams to drive product adoption and increase market share. WHAT YOU WILL...

  • Product Marketing Manager

    1 week ago

    Atlanta, United States Azalea Health Innovations Inc Full time

    IN SUMMARY... The Product Marketing Manager will play a pivotal role in driving the success of Azalea's innovative solutions. You will be responsible for crafting product positioning, developing and executing marketing strategies and working with product, sales and customer success teams to drive product adoption and increase market share. WHAT YOU WILL...

  • Senior Product Marketing Manager

    6 months ago

    Atlanta, United States Optimize Partners Full time

    A fast growing B2C/B2B tech product start-up is looking for a Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of a popular ‘productivity’ product. You will research, understand the product, and position it to users and the market, through the right marketing...

  • Senior Product Marketing Manager

    4 days ago

    Atlanta, United States Narvar Full time

    Narvar is growing! We are looking for a high-energy, execution-oriented Sr. Product Marketing Manager to join our growing PMM function. About the team The Sr. Product Marketing Manager’s role at Narvar is to deeply understand our market and customer needs, and use this insight to help inform our product strategy, lead go-to-market for our suite of...

  • Product Marketing Manager

    4 months ago

    Atlanta, United States JLL Full time

    JLL empowers you to shape a brighter way . Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where...

  • Product Marketing Manager, Compliance

    6 days ago

    Atlanta, United States NICE Full time

    At NICE, we don't limit our challenges. We challenge our limits. Always. We're ambitious. We're game changers. And we play to win. We set the highest standards and execute beyond them. And if you're like us, we can offer you the ultimate career opportunity that will light a fire within you.So, what's the role all about?NICE is seeking a Product Marketing...

  • Senior Manager, Product Marketing

    1 week ago

    Atlanta, United States OMNY Full time

    OMNY is a real world data exchange platform that enables health systems and specialty networks to share their de-identified data sets with external parties at scale. The company’s vision is to help sustain the healthcare ecosystem through a data driven business model, while unlocking incredible innovation in the life sciences industry with real world data...

  • Senior Manager, Product Marketing

    1 week ago

    Atlanta, United States OMNY Full time

    OMNY is a real world data exchange platform that enables health systems and specialty networks to share their de-identified data sets with external parties at scale. The company’s vision is to help sustain the healthcare ecosystem through a data driven business model, while unlocking incredible innovation in the life sciences industry with real world data...

  • Product Marketing Manager, Compliance

    1 week ago

    Atlanta, United States NICE Full time

    At NICE, we don't limit our challenges. We challenge our limits. Always. We're ambitious. We're game changers. And we play to win. We set the highest standards and execute beyond them. And if you're like us, we can offer you the ultimate career opportunity that will light a fire within you. So, what's the role all about? NICE is seeking a Product Marketing...

  • Senior Product Marketing Manager

    1 week ago

    Atlanta, United States Qualio Full time

    About Us Qualio is on a mission to empower life science teams to launch and scale life-saving products. We’re doing that by building a connected and integrated quality management platform for the entire life science ecosystem. Qualio is trusted by over 600 highly regulated international customers, ranging from the bleeding edge of computational biology and...

  • Senior Product Marketing Manager

    1 week ago

    Atlanta, United States Qualio Full time

    About Us Qualio is on a mission to empower life science teams to launch and scale life-saving products. We’re doing that by building a connected and integrated quality management platform for the entire life science ecosystem. Qualio is trusted by over 600 highly regulated international customers, ranging from the bleeding edge of computational biology and...

  • Senior Product Marketing Manager

    1 month ago

    Atlanta, United States NICE Systems, Inc. Full time

    At NICE, we don't limit our challenges. We challenge our limits. Always. We're ambitious. We're game changers. And we play to win. We set the highest standards and execute beyond them. And if you're like us, we can offer you the ultimate career opportunity that will light a fire within you. So, what's the role all about? The Senior Product Marketing...

  • Product Manager- Advertising or Marketing

    4 days ago

    Atlanta, United States Milestone Technologies, Inc. Full time

    Product ManagerAtlanta; GA or New York; NY or Dallas; TX6 Months Contract3-4 Days ONSITE/WeekOverview:Seeking a Product Manager to join a product team that drives forward product features and strategic initiatives that supports our Data Platform. Product Managers have skills and expertise based on product management, complex data analysis, and are expected...