Brand Experience

Brand Experience & Partnerships Manager - Westfield Rise

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We create memorable brand moments . Are you passionate to create memorable brand moments? Are you eager to work with global brands and create high impact campaigns in high traffic locations? Do you want to learn what it means to work in a dynamic retail environment? Would you like to expand your current experience in media, brand activation or experiential? Then read on to find your next job opportunity. Westfield Rise

is Unibail-Rodamco-Westfield’s (URW) retail media, brand partnerships and data solutions agency, and serves as a one-stop-shop to create innovative and dynamic campaigns using URW’s platform of best-in-class retail media assets and advertising capabilities in media, brand experience, and data and services. Bringing to life ‘ Your Vision, Our Stage ’, Westfield Rise help create memorable brand moments across the Westfield universe, with extraordinary impact. Westfield Rise is proud to work for a large variety of global brands like L’Oréal, Samsung, Netflix, Google and Disney. The agency is structured around 4 activities: Media, Brand Experience & Brand (Event) Partnerships, Services and Data. Westfield Rise focuses on commercial opportunities and revenues through a client-centric 360° approach within shopping centers, placing Westfield Rise as a key player in the retail media market. “ Your Vision, Our Stage ”. We are imaginative and bold, always pushing the boundaries to achieve results. Our culture embraces creativity, diversity and progression, nurturing everyone we work with to reach the top of their profession. Within the role of Brand Experience & Partnerships manager you will work with agencies and brands to create impactful brand campaigns in our shopping centres. As part of a high-performance team, you are challenged to sell and deliver physical, digital and online (360°) consumer engaging brand activations that, when used together, drive high levels of brand exposure for the client brand, whilst generating revenues for the business. As part of the Northern European Westfield Rise team, you will operate on the Dutch market and, if required, the wider (Northern) European market. Main Duties & Responsibilities:

Drive revenues for Westfield Rise according to Westfield Rise strategy, delivery standards, annual Business Plan and budgets Actively engage brands and agencies for new client briefs or respond to inbound client briefs, create, pitch and sell engaging consumer brand campaigns (incl. “Dominations”) making use of Westfield Rise assets Develop and maintain a strong national and international brand and agency client network, lead and grow client relationships to sustainable business partnerships Structure multi-year brand partnerships involving multiple inventories and assets (360° campaigns) to generate high value recurring deals Seek new and profitable business opportunities within URW’s shopping centers - lever existing URW physical assets and events to develop long-term recurring revenues Professional account management to your client, from negotiation to evaluation Working alongside the Northern Europe and European Westfield Rise team to land cross-border deals Experience, Knowledge & Qualifications:

Demonstrable (minimum 3 years) experiential, brand partnerships and/or (D)OOH media campaign experience dealing with brands and/or agencies (client or agency side) Relevant experience and a proven track record of selling or buying Brand Partnerships, Experiential or Events, relevant working experience at agency-side is preferred Gets energized by maintaining and expanding relationships and build on their existing network of brands and/or agencies to open doors at the appropriate level Possess a continuous drive to push the boundaries of creating impactful integrated media and experiential campaigns Excellent sales skills and verbal & written communication and presentation skills (Dutch + English language) Experience in working with experiential and/or media campaign data and delivering recommendations that drive value for the client Strong organisational skills with an excellent attention to detail Self-starter, driven and self-motivated to deliver results Flexibility and willingness to embrace change and new opportunities Interested in and open to learn and advance new data solutions as part of the customer proposition Benefits for you:

A competitive salary, matching your experience Bonus of 10%, according to your performance 32 holidays per year Travel allowance (€ 0,32ct per KM) or NS business card Laptop and mobile phone Discount on sports and (group) health insurance Westfield Rise is Unibail-Rodamco-Westfield’s (URW) media, brand partnerships and data solutions agency. The agency includes a dedicated 60-strong international team with expertise across media, brand experience, data and new business development. The agency operates across all URW centres as well as Westfield flagship destinations and serves as a one-stop-shop for brands and agencies looking to create bespoke, innovative and exciting campaigns across its network of best-in-class assets. With more than 900 Mn visits annually through URW’s shopping centres, Westfield Rise benefits from an exceptional international stage to showcase each brand’s vision. Westfield Rise levers more than 1,700 digital billboards in Europe, one of the largest networks on the continent, and 170 brand experience locations, as well as URW’s online and offline platforms, and data tools and capabilities. Westfield Rise is able to lever assets at all of the company’s 74 centres globally in 12 countries, including 39 Westfield brand flagships. Westfield Rise is Unibail-Rodamco-Westfield’s (URW) media, brand partnerships and data solutions agency. The agency includes a dedicated 60-strong international team with expertise across media, brand experience, data and new business development. The agency operates across all URW centres as well as Westfield flagship destinations and serves as a one-stop-shop for brands and agencies looking to create bespoke, innovative and exciting campaigns across its network of best-in-class assets. With more than 900 Mn visits annually through URW’s shopping centres, Westfield Rise benefits from an exceptional international stage to showcase each brand’s vision. Westfield Rise levers more than 1,700 digital billboards in Europe, one of the largest networks on the continent, and 170 brand experience locations, as well as URW’s online and offline platforms, and data tools and capabilities. Westfield Rise is able to lever assets at all of the company’s 74 centres globally in 12 countries, including 39 Westfield brand flagships. Unibail-Rodamco-Westfield is the premier global developer and operator of Flagship Destinations, with a portfolio valued at €52.2 Bn as

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December 31, 2022, of which 87% in retail, 6% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 75 shopping centres, including 52 Flagships in the most dynamic cities in Europe and the United States. Present on two continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers. With the support of its 2,700 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects. Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda, that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities. Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from a BBB+ rating from Standard & Poor’s and from a Baa2 rating from Moody’s. The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: BOLDNESS We operate with an ambitious vision – EXCELLENCE We deliver positive and sustainable impact - TEAMWORK We unite diverse talent to succeed - ETHICS We build on trust and transparency – PASSION We love what we achieve together – OWNERSHIP We are action-oriented and accountable. What is important to us is to welcome personalities that are committed, team players, full of positive energy and ready to grow within an international company. We offer a collaborative, innovative and achievement focused culture with unique opportunities for growth.We strive for excellence and our culture fosters autonomy, innovation, and collective power of our employees. If you are looking for a stimulating and empowering mission, promoting teamwork and challenge on a daily basis, do not hesitate to apply

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects, values, celebrates and makes the most of people’s individual differences. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.

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