Content Marketing Specialist

4 weeks ago


Gainesville, United States Naylor Association Solutions (Naylor, LLC) Full time

Overview

Naylor Association Solutions is a dynamic, industry-leading organization dedicated to building stronger associations by delivering a combination of member engagement and revenue-generating solutions. Our integrated solutions span all major functional areas, including publishing and communications, trade shows and events, software and web development solutions, e-learning solutions, and association advising services.

The Content Marketing Specialist will develop and execute content strategies to drive awareness, engagement, and conversion across various digital channels. They will create compelling and relevant content tailored to target audiences, including web-based media kits, surveys, social media posts, cross-promo ads, show collateral, landing pages, and more Responsibilities also include content planning, creation, distribution, promotion, and performance analysis.

Responsibilities

Develop and execute content strategies aligned with project objectives and target audience needs. Create high-quality, engaging content across multiple formats and channels , including but not limited to: Conduct readership and advertiser surveys to gather insights and feedback for content optimization and audience targeting. Craft social media posts tailored for association clients to promote projects and drive engagement. Design and implement cross-promo ads to promote traffic and advertising opportunities within association projects. Build landing pages to track conversions and drive campaign lead engagement . Brainstorm and create show collateral that promotes various association projects. Conduct keyword research and optimize content for search engine visibility. Monitor content performance metrics and use data insights to optimize strategy and tactics. Collaborate with internal and external stakeholders, including subject matter experts , designers, and agencies. Stay updated on industry trends and best practices in content marketing. Embrace the opportunity to pioneer in a new role and drive positive change within the content marketing function, proactively identifying and solving issues as they arise.

Qualifications

Bachelor’s degree in marketing, communications, or related field. Proven experience in content marketing strategy development and execution. Strong writing and editorial skills, with the ability to craft compelling stories and messages. Knowledge of SEO best practices and content optimization techniques. Analytical mindset with the ability to interpret data and measure content performance. Excellent project management and organizational skills Creative thinking and problem-solving skills.

Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.

IND123 #J-18808-Ljbffr



  • Gainesville, United States University of Florida Full time

    Classification Title: Marketing and Communications Specialist II Job Description: Creates, implements, and coordinates communications aligned with strategic priorities. This includes developing and executing marketing and communication strategies to enhance awareness, participation, and utilization of programs, services, and facilities. Including managing...


  • Gainesville, United States University of Florida Full time

    Classification Title: Marketing and Communications Specialist II Job Description: Creates, implements, and coordinates communications aligned with strategic priorities. This includes developing and executing marketing and communication strategies to enhance awareness, participation, and utilization of programs, services, and facilities. Including managing...


  • Gainesville, United States University of Florida Full time

    Classification Title: Marketing and Communications Specialist II Job Description: Creates, implements, and coordinates communications aligned with strategic priorities. This includes developing and executing marketing and communication strategies to Communications Specialist, Marketing, Communications, Specialist, Communication, Social Media, Education,...


  • Gainesville, United States Naylor Association Solutions Full time

    Overview Naylor Association Solutions is a dynamic, industry-leading organization dedicated to building stronger associations by delivering a combination of member engagement and revenue-generating solutions. Our integrated solutions span all major functional areas, including publishing and communications, trade shows and events, software and web development...

  • Marketing Manager

    2 weeks ago


    Gainesville, United States Doorpro America Full time

    Door Pro America, a leading provider of high-quality residential garage doors, is seeking a dynamic and results-driven Marketing Manager to join our team. As a Marketing Manager, you will develop and execute marketing strategies to promote our brand, attract customers, and drive revenue growth. In this role, you will be responsible for creating and managing...

  • Marketing Manager

    3 weeks ago


    Gainesville, United States Doorpro America Full time

    Door Pro America, a leading provider of high-quality residential garage doors, is seeking a dynamic and results-driven Marketing Manager to join our team. As a Marketing Manager, you will develop and execute marketing strategies to promote our brand, attract customers, and drive revenue growth. In this role, you will be responsible for creating and managing...

  • Marketing Manager

    2 months ago


    Gainesville, United States Door Pro America Full time

    Job DescriptionJob DescriptionDoor Pro America, a leading provider of high-quality residential garage doors, is seeking a dynamic and results-driven Marketing Manager to join our team. As a Marketing Manager, you will develop and execute marketing strategies to promote our brand, attract customers, and drive revenue growth.In this role, you will be...

  • VP Marketing

    2 weeks ago


    Gainesville, United States Florida Credit Union Full time

    Job DetailsJob LocationFort Clarke - Gainesville, FLPosition TypeFull TimeDescriptionTitle: VP MarketingLocation: Gainesville, FLAbout Us: You look out for our members, and we'll look out for you! At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to help...

  • VP Marketing

    2 days ago


    Gainesville, United States Florida Credit Union Full time

    Job DetailsJob LocationFort Clarke - Gainesville, FLPosition TypeFull TimeDescriptionTitle: VP MarketingLocation: Gainesville, FLAbout Us: You look out for our members, and we'll look out for you! At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to help...

  • Marketing Specialist

    4 weeks ago


    Gainesville, United States UF Health Full time

    Job Opening Summary Assists with marketing and communications activities designed to promote UF Health and its lines of business, programs and services to key target audiences and to support strategies that enhance system preference and growth. The ideal candidate will work proactively in partnership with the marketing manager and the marketing team to...

  • VP Marketing

    1 week ago


    Gainesville, United States Florida Credit Union Full time

    Job Details Job LocationFort Clarke - Gainesville, FL Position TypeFull Time Description Title: VP Marketing Location: Gainesville, FL About Us: You look out for our members, and we'll look out for you! At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to...

  • VP Marketing

    2 weeks ago


    Gainesville, United States Florida Credit Union Full time

    Job DetailsJob Location Fort Clarke - Gainesville, FL Position Type Full Time DescriptionTitle: VP MarketingLocation: Gainesville, FLAbout Us: You look out for our members, and we'll look out for you! At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to...

  • VP Marketing

    1 day ago


    Gainesville, United States Florida Credit Union Full time

    Job DetailsJob Location Fort Clarke - Gainesville, FL Position Type Full Time DescriptionTitle: VP MarketingLocation: Gainesville, FLAbout Us: You look out for our members, and we'll look out for you! At Florida Credit Union, we focus on improving the lives of our Florida neighbors. By identifying their financial needs and appropriate solutions, we try to...


  • Gainesville, United States Chick-fil-A - The Standard In-Line Full time

    Job DescriptionJob Description**For University of Florida Students through Warrington College Only** This opportunity is for talented individuals who are seeking to gain real world experience, with a local entrepreneur, and one of the most beloved brands. You will get first-hand experience on all things marketing in and out of the restaurant, and will walk...


  • Gainesville, United States Chick-fil-A - The Standard In-Line Full time

    Job DescriptionJob Description**For University of Florida Students through Warrington College Only** This opportunity is for talented individuals who are seeking to gain real world experience, with a local entrepreneur, and one of the most beloved brands. You will get first-hand experience on all things marketing in and out of the restaurant, and will walk...


  • Gainesville, United States Chick-fil-A - The Standard In-Line Full time

    Job DescriptionJob Description**For University of Florida Students through Warrington College Only** This opportunity is for talented individuals who are seeking to gain real world experience, with a local entrepreneur, and one of the most beloved brands. You will get first-hand experience on all things marketing in and out of the restaurant, and will walk...


  • Gainesville, United States Naylor Association Solutions Full time

    Overview: Founded in Raleigh, NC, in 2008 and now a proud part of Naylor Association Solutions since 2019, Digital Summit has firmly established itself as the premier digital marketing conference series in the United States. With over 1,200+ sessions, workshops, and seminars annually, we offer an unparalleled depth of knowledge in digital marketing best...


  • Gainesville, United States Naylor Association Solutions Full time

    Overview: Founded in Raleigh, NC, in 2008 and now a proud part of Naylor Association Solutions since 2019, Digital Summit has firmly established itself as the premier digital marketing conference series in the United States. With over 1,200+ sessions, workshops, and seminars annually, we offer an unparalleled depth of knowledge in digital marketing best...


  • Gainesville, United States Paul Davis Restoration of Gainseville Full time

    Benefits: 401(k) 401(k) matching Bonus based on performance Company car Competitive salary Paul Davis provides professional residential and commercial emergency restoration services for disasters of all sizes. From water and flood damage, to fire damage and mold remediation, Paul Davis franchise professionals are available 24/7 to clean up and repair damage...


  • Gainesville, United States Congo Brands Full time

    Job DescriptionJob DescriptionOur Company:Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and...