Marketing & Communications Manager

3 weeks ago

St Albans, United States Family Care Health Centers Full time

Job Description

Job Description

Reports To: VP, Development Position Classification: Exempt Work Location: PS, TV, and SA

Basic Function: The leader provides strategic oversight and execution of all marketing, brand initiatives, and internal communications that achieve brand awareness, brand loyalty, business growth, and competitive advantage for FamilyCare Health Centers and FamilyCare Foundation. The manager serves as advisor and implementer for the executive team. Qualifications: A Bachelor's degree in marketing, communications, or related fields is required Minimum of three years of marketing, communications, and public relations experience Excellent communication (oral, listening, and speaking), diplomacy, discretion, writing, and presentation skills Demonstrated ability to manage multiple projects and consistently meet deadlines Understanding of nonprofits, including mission, vision, and social change Experience managing press relations and crisis communications Strong knowledge of various social media platforms and digital marketing strategies Experience in web development Duties and Responsibilities: Develop and implement a comprehensive marketing plan for FamilyCare Health Centers and Foundation Directs the development and production of all brand messaging used in multiple modalities such as print, television, direct mail, radio, and digital media Manages all advertising and media placement for FamilyCare services and locations Support the marketing and communications needs of the FamilyCare Foundation Ensures FamilyCare's image and brand are consistent across all media and communications Cultivates new and existing relationships with vendors and the media to facilitate the organization's media and public relations objectives Oversees internal communication such as memos, e-mails, monthly newsletters, etc. Clearly conveys written and verbal communication to internal and external audiences Executes a coordinated social media strategy that strengthens all aspects of 'FamilyCare's digital presence across multiple channels such as Facebook, Twitter, Instagram, etc Maintain a positive social media presence through regular engagement with social media followers Promotes FamilyCare's accomplishments and events through press releases, media alerts, and stories placed with local and national media outlets Manages stock of printed materials and promotional items; manages organizational displays; distributes materials to sites and managers as requested Manages the budget and inventory of promotional items Routinely recommends strategic and tactical changes to increase access to care and brand recognition Other duties as assigned

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