Director of Marketing

3 weeks ago

Houston, United States Greater Houston Healthconnect Full time

Job Description

Job Description

Director of Marketing Come Join the Region’s Leader in Clinical Interoperability Greater Houston Healthconnect, the region’s leading Health Information Exchange (HIE), is on the lookout for an innovative and strategic Director of Marketing to join our dynamic team. As a digital health company, Healthconnect digitally integrates clinical information across a vast healthcare community, providing a 360-degree view of the patient experience and enabling actionable decision-making at the point-of-care. About Us: Greater Houston Healthconnect serves over 18 million citizens across Texas, making it one of the largest and fastest-growing HIEs in the nation. Our digital integration across diverse care venues enhances population health, reduces healthcare costs, and fosters long-term research opportunities. Responsibilities Develop and execute comprehensive marketing strategies to enhance brand awareness and promote HIE service lines. Lead client engagement, finding strategic solutions to address business challenges, and advocating for the HIE. Maintain GHH website and social media accounts with updates and new material. Collaborate with cross-functional teams to drive customer success and utilization of HIE services. Conduct market research to identify trends and opportunities, ensuring our marketing approach aligns with industry best practices. Create compelling educational materials, training resources, and marketing collateral for clients. Monitor and analyze marketing performance metrics, adjusting strategies as needed to achieve organizational goals. Act as a key liaison between the marketing team and other departments, ensuring cohesive communication and alignment with organizational objectives. Preferred Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. 4 or more years of experience in marketing roles, preferably within the healthcare industry. Strong expertise in Marketing technology, including Word Press Proven success in developing and implementing comprehensive marketing strategies. Familiarity with healthcare roles, responsibilities, and clinical workflows. Effective analytical skills and experience with data-driven decision-making. Excellent communication and interpersonal skills. Certifications or experience with healthcare-related technologies is a plus. Company Description Today, Healthconnect operates a sustainable health information exchange that coordinates care for the community, improves overall population health, enhances health and wellness initiatives, reduces healthcare costs, and advances opportunities for long-term research and disease prevention. Located in the heart of Houston, close to the Texas Medical Center, Healthconnect is a vital part of the long-term care coordination for patients across Southeast Texas.

Company Description

Today, Healthconnect operates a sustainable health information exchange that coordinates care for the community, improves overall population health, enhances health and wellness initiatives, reduces healthcare costs, and advances opportunities for long-term research and disease prevention. Located in the heart of Houston, close to the Texas Medical Center, Healthconnect is a vital part of the long-term care coordination for patients across Southeast Texas. #J-18808-Ljbffr

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