Google Ads Buyer and ASO Full-time, Contract

1 week ago

Los Angeles, United States Tomatoolive Full time

**Google Ads Buyer and ASO** **About The Company** * Tomato * Los Angeles **Job description** -

You are an ambitious self-starter who is all in when it comes to App Store Optimization (ASO). You have executed campaigns globally, have a track record of developing and executing successful strategies driven by data while prioritizing work within dynamic team environments. - If this sounds like you, we are looking to expand our team with a Sr Growth Marketing specialist, ASO to grow our player base within a portfolio of App/Play store listings worldwide. This is a unique role for an exceptional digital marketer who will have a high impact on the success of our application. In this cross functional position, you will own Tomato Technology Ltd. strategy, optimize our portfolio of app store listings to improve conversion and discoverability while defining and tracking key metrics for innovative ASO experiments and content initiatives. You will partner with Tomato Tech teams, ad-tech partners, creative leads and brand teams to ensure our portfolio of app store listings support Growth Marketing targets. **Job Responsibilities** * Establish strategic solutions globally across Tomato Tech portfolio to boost app visibility, improve app download conversions and drive results * Provide guidelines and recommendations to stakeholders to ensure that App/Play store criteria is being implemented * Identify new growth opportunities including keyword recommendations and creative improvement opportunities while continuously monitoring the performance across the portfolio...

**More** * Work with external ASO partner and internal stakeholders to gain insights and identify areas for improvement * Develop a testing framework and roadmap from BETA to worldwide launch, implement learnings and effectively communicate results * Work cross-functionally between product leaders, brand marketing, data science and creative to execute experimentations * Conduct marketplace analysis of Tomato Technology Ltd. competition to evolve ASO optimization strategies * Partner with data science to streamline data collection, analysis and visualization to help inform strategy and roadmap * Collaborate with Growth Marketers to help drive success in user acquisition and retention goals * Stay informed of ASO trends and formulate new ideas to test **Fold** **Job Requirements** * Bachelors degree or at least 2+ years of equivalent professional ASO or SEO experience * Buying experience more than $1,000 per day * Understand the impact of App Store Optimization (ASO) on ranking and conversion metrics across the portfolio...

**More** * In-depth knowledge of ASO best practices and algorithms for Apple App Store and Google Play (Steam is a plus) * Proven experience using ASO research and measurement tools such as Gummi cube, Store Maven, Google Play Console and Sensor Tower to run A/B tests, analyze performance and develop data driven strategies * Strong communication and presentation skills * Ability to build meaningful and trustworthy relationships with internal and external stakeholders * Capable of operating on all levels to problem solve and achieve results * Be self-organized and prioritize work to ensure the ASO roadmap is optimized for size/scale against priority lines of business/markets * Mobile app experience in gaming, entertainment or social networks is a * Together, we can create and support some of the best application ever made and continue to entertain the world **Fold** **Location:** Los Angeles

**Job Title:** Google Ads Buyer and ASO

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