Marketing Specialist Flavor

3 weeks ago

Mahwah, United States FLAVOR & FRAGRANCE Full time

Job Description Job Description

Summary

The Flavor Marketing Specialist plays a critical role in providing the Flavor Division with strategic direction and creative tools, including market analysis, trend identification, and concept development, to drive new business initiatives. The position will require a high degree of collaboration with cross-functional teams to drive strategies, deliver forward-thinking concepts, and stay current with new product launches and consumer insights.

Essential Duties and Responsibilities include the following, other duties may be assigned:

Work closely with the Flavor Director and commercial team to develop growth strategies tailored to specific markets such as Bakery, Savory, Wellness and Beverage.

Conduct market analyses using resources like Mintel, Datassential, and Global Data to gain insights into strategic segments and develop commercial and marketing strategies.

Write copy for customer presentations and internal initiatives. Strong copywriting skills are needed to effectively communicate technical concepts.

Design customer presentations using tools such as PPT, Canva, and the Adobe Creative Suite.

Routinely evaluate the market to identify new trends, gaps, and flavor preferences and coordinate product tastings with the technical team to guide new flavor development.

Participate in development tastings with the technical team and give insightful and honest feedback for customer projects.

Organize and assist in planning and attending flavor trade shows and events.

Assist the Marketing Manager in budget and financial tracking, reporting periodically throughout the year.

Coordinate and provide relevant content for all social media platforms.

Travel with Sales Associates as needed to present marketing collateral to key customers.

Additional Information:

This position offers a hybrid work model, combining remote work with in-person collaboration opportunities.

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Required Skills/Abilities:

Excellent verbal and written communication skills.

Thorough understanding of flavor market developments.

Excellent interpersonal and customer service skills.

Excellent organizational skills and attention to detail.

Strong analytical and problem-solving skills.

Proficient with Microsoft Office Suite or related software.

Education and Experience:

Bachelor’s degree in Business Administration, Marketing, or related field required.

At least five years of relevant experience required.

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift 15 pounds at times.

Lucta is committed to the principles of equal employment and to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is inclusive and equitable, free of harassment, discrimination, or retaliation based upon an individual's age, race (including traits historically associated with race, which includes hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, national origin, ancestry, religion, sex, sexual orientation (including transgender status, gender identity, or expression), pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), military status (including status as a uniformed servicemember, a veteran, or dependent of a servicemember), or any other status protected by federal, state, or local laws. Lucta is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay and other compensation, termination, and all other terms, conditions, and privileges of employment.

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