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Digital Marketing Specialist
3 weeks ago
Digital Marketing Specialist - Tampa, FL
Overview
Job Description
HealthXL provides Virtual Care Services (“VCS”) under the guidelines of Medicare’s Chronic Care Management (“CCM”) and Remote Patient Monitoring (“RPM”) programs. The Digital Marketing Specialist (“DMS”) develops, supports, and optimizes HealthXL’s digital footprint across platforms and media to increase awareness and contribute to revenue growth. The DMS distributes relevant and timely external facing Marketing content via website, social media, email, blogs, newsletters, and traditional mail, and tracks effectiveness of campaigns.
This full-time position has a matrix reporting structure and is based in Tampa, Florida.
Responsibilities
Maintains a holistic view of HealthXL‘s Marketing assets, both digital and traditional, to maximize those assets in generating and expanding revenue opportunities
Manages HealthXL’s website layout, navigation and content, with focus on SEO
Collaborate with cross-functional teams to ensure SEO best practices are integrated into all aspects of the website
Tracks website traffic and lead generation success. Adjusts tactics and content accordingly
Stays up to date on industry trends, algorithm updates, and emerging techniques including ChatGPT, and proactively recommends new strategies and tactics to improve performance
Leads drip Marketing campaigns to complement direct selling activities
Adheres to regular blogging cadence, contributing to SEO and overall brand awareness
Maintains content calendar for social media and blog
Publishes digital content on our website using WordPress
Contributes to compelling content for Marketing collateral, social media and blogs
Maintains up to date HealthXL presence on all social media platforms
Tracks metrics and effectiveness for all mediums. Adjusts marketing tactics accordingly
Creates analytics reports for stakeholders
Researches competitors’ activity, content, and online presence
Follows healthcare industry trends; collaborates to identify subject areas for content.
Conducts market research to inform campaigns
Facilitates Marketing campaigns – content completion, editing, distribution, and QA
Ensures compliance with copyright laws
Works in coordination with JD Marketing, consultant, and third parties to design, produce, QA, and distribute traditional collateral
Works with Sales Team to keep them stocked with collateral inventory, and supply offices with branded enrollment support pieces as required
Develops and maintains relevant Marketing and media relationships to promote HealthXL
Qualifications
Demonstrates iCare values (Excellence, Growth, Integrity)
A bachelor’s degree in Marketing, or General Business with significant relevant work experience
Demonstrated background in digital and traditional Marketing; ability to wear multiple hats, and drive projects to timely completion
Hands-on experience with website analysis tools, such as Google Analytics, Google Search Console, and SEMRush
Strong understanding of on-page SEO optimization, technical SEO, and keyword research
Experience with WordPress
Experience distributing content via targeted and automated emailing (e.g., Constant Contact)
Ability to contribute to content generation
Effective Project Managment skills
Creative thinker; ability and urgency to implement new ideas
Active on social media; aware of online trends and best practices
Strong attention to detail exhibited in all aspects of writing, editing, postings, and distribution
Ability to prioritize multiple competing, time sensitive tasks; meets deadlines
Ability to work both independently and collaboratively
Solid presentation skills; ability to present concepts in a compelling manner to relevant parties
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