Paid Media

5 days ago

Dallas, United States Galderma Full time

Whether it's the unique breadth of our integrated offering that covers Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology products; or our commitment to recognizing and rewarding people for the contribution they make - working here isn't like anywhere else.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Media Manager, Paid Ads and CRM

Location: Dallas, TX (3 days a week in office)

The Manager of Paid Media and CRM is responsible for execution and optimization of our paid media strategies and CRM initiatives to increase brand awareness, drive customer acquisition (building up 1P data and utilizing it effectively in media channels), and enhance customer retention. This role involves managing paid media campaigns across various platforms and overseeing the CRM program, interfacing with multiple internal brand manager stakeholders, finance and accounting teams, and external agency partners.

Key Responsibilities:

  • Successful end to end management and tactical execution of paid media and CRM plans
  • Manage agency relationships to help deliver annual media marketing plan with channel mix recommendation and quarterly tactical campaigns
  • Implement and manage a data-driven approach to paid media and owned channel strategies across CRM, leveraging analytics and insights to inform decision-making and optimize performance
  • Execute media planning, buying, KPI definition, creative fulfillment, measurement, and oversee the reporting of campaign performance
  • Work with agency partners to develop media plans and buys that fit the business needs, across the full spectrum of paid advertising (TV, streaming, OOH, social, search, etc.), gaining buy-in from local and global stakeholders and cross-functional stakeholders
  • Lead reporting meetings and provide insights into monthly and quarterly results; be accountable for measuring and reporting on campaign results
  • Manage paid media budget and all related invoicing and authorization tasks, procedures, and steps for agency partners (i.e. DocuSign, OneBuy/Coupa, Salesforce) according to internal procurement and finance/accounting processes
  • Oversee the CRM program (executed via Salesforce, internal teams, and external agency partners), ensuring data accuracy and effective segmentation for targeted marketing efforts alongside agency partners to develop best-in-class customer relationship programs (e.g., via email or SMS) to acquire, nurture, and convert leads into loyalty
  • Collaborate with Consumer Market Insights team (CMI) on the development of consumer journeys and audience segmentation, as well as measurement and optimization
Preferred Qualifications, Education & Skills
  • Bachelor's degree in Advertising, Marketing or a related field is required
  • 2-4 years of digital marketing and digital or omni-channel media experience in a fast-paced, high-performance environment is required
  • Ad agency experience preferred
  • Experience with Salesforce is a plus
  • Excellent interpersonal, written, and oral communication skills to effectively communicate with senior management, retailers, health care professionals, global marketing teams and market affiliates, sales teams, and other internal departments.
  • Positive and entrepreneurial "can do" attitude
  • Ability to interface with multiple cross-functional teams to achieve objectives
  • Strong analytical skills with the ability to interpret data (digital marketing, UX, and UI metrics) and generate actionable insights.
  • Solid understanding of strategic uses of Paid & Owned Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, Email, Mobile, and Traditional Channels like TV or OOH
What we offer in return

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

Next Steps
  • If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
  • The next step is a virtual conversation with the hiring manager
  • The final step is a panel conversation with the extended team


Our people make a difference
At Galderma, you'll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

Employer's Rights:
This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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